Meshki

Origins and Founding

Meshki was founded in 2013 by Shadi and Myriam Meshki, two best friends from Sydney, Australia. The duo started the brand with a shared passion for modern, minimalist fashion that empowers women to feel confident and glamorous. Originally launched as an online store selling statement basics, Meshki quickly gained a global following for its sleek, feminine designs that balance sex appeal with sophistication.
The brand’s name, “Meshki,” reflects its founders’ Persian heritage, tying its minimalist aesthetic to a celebration of their cultural roots and their vision for timeless, versatile fashion.

Ownership and Leadership

Shadi and Myriam Meshki remain actively involved in the brand’s operations, ensuring that Meshki stays true to its ethos of creating empowering, accessible luxury for women around the world. The brand has since expanded its offerings and global reach, becoming a major player in the e-commerce fashion space.

Aesthetic and Notable Pieces

Meshki is defined by its sleek silhouettes, neutral tones, and elevated basics designed for modern women who want to make a statement. The brand offers a mix of bold eveningwear, sophisticated loungewear, and versatile essentials that exude confidence.
Signature pieces include:

Slinky Dresses: Bodycon and slip dresses in satin, jersey, or knit fabrics that hug the body and elevate any evening look.

Co-Ord Sets: Matching crop tops and skirts or trousers that offer a polished, cohesive style with minimal effort.

Loungewear: Luxurious knit sets, oversized sweaters, and joggers that redefine comfort with a glamorous twist.

Cut-Out Details: Dresses and tops with daring cut-outs and asymmetrical designs that create a bold, modern aesthetic.

Neutral Basics: Timeless wardrobe staples, such as bodysuits, blazers, and trousers, in a range of soft, muted tones like beige, white, and black.
Meshki often incorporates trendy accents, such as ruched detailing, plunging necklines, and corset-style tops, into its collections, making its pieces both versatile and statement-worthy.

Legacy and Influence

Meshki has become a leader in affordable luxury, offering pieces that allow women to express their confidence and individuality without breaking the bank. The brand’s focus on empowering women through fashion resonates with a global audience, making it a go-to for trend-driven, Instagram-ready designs.
Meshki’s strong digital presence and savvy use of influencer marketing have been instrumental in its success, helping it cultivate a loyal following among millennials and Gen Z consumers. Its ability to seamlessly blend timeless elegance with contemporary trends has solidified its position as a fashion staple.

Famous Fans and Cultural Impact

Meshki’s bold, feminine designs have been embraced by celebrities and influencers alike. Stars like Kim Kardashian, Hailey Bieber, Jennifer Lopez, and Kylie Jenner have been spotted wearing the brand, showcasing its versatility for both casual and red-carpet settings.
The brand’s popularity on Instagram and TikTok has also driven its cultural relevance, with influencers frequently styling Meshki pieces in outfit-of-the-day posts, tutorials, and lifestyle content. This digital-first approach has made Meshki a staple for women seeking glamorous yet wearable fashion.

Empowering Confidence Through Fashion

Meshki is more than a fashion brand—it’s a celebration of feminine empowerment and confidence. By offering sophisticated, minimalist designs that make women feel their best, Shadi and Myriam Meshki have created a global label that resonates with a new generation of fashion enthusiasts.
With its focus on accessible luxury, trendy silhouettes, and a commitment to empowering women, Meshki continues to redefine modern glamour. Whether through its sleek eveningwear, versatile basics, or statement-making sets, Meshki inspires women to embrace their confidence and shine.