Swim That Works as Hard as You Do: Inside Left on Friday
Origins and Founding
Left on Friday was founded in 2019 by Laura Low Ah Kee and Shannon Savage in Vancouver, Canada. With backgrounds in performance apparel and technical design (formerly at Lululemon), the duo sought to create stylish swimwear that offered real support, comfort, and versatility—something they felt was missing from the market. Their goal: to make suits that could keep up with you all weekend long, from the surf to the spa to an impromptu hike.
Ownership and Leadership
Low Ah Kee and Savage remain co-founders and co-CEOs, leading Left on Friday with a women-led, DTC-first business model. The brand is independently owned and deeply product-driven, with an emphasis on fit, fabric, and customer experience.
Aesthetic and Design Language
Left on Friday is all about sporty-meets-sexy. The aesthetic is clean, bold, and active—bright solid colors, sleek shapes, and pieces that are engineered for motion. The brand’s custom Smoothing Dream Fabric™ is a key differentiator, offering high compression, stretch, and quick-dry functionality. Suits are flattering and minimal, often styled with ease as streetwear, lounge, or activewear.
Notable Pieces
- Hi Tide Bottoms – High-rise, high-leg bikini bottoms that offer secure coverage while enhancing shape.
- Pool Days Top – A pullover scoop-neck top with wide straps and light compression, built for movement.
- Sunday Suit One-Piece – A streamlined one-piece with a deep scoop back and flattering square neckline—made for pool laps or beach volleyball.
- Better Days Short – High-waisted biker-style swim short with matching tops, perfect for paddleboarding or biking to the beach.
- Anytime Top – A hybrid swim-sport bra that works equally well with high-waisted jeans or on a paddleboard.
Famous Fans
- Sara Foster
- Nina Dobrev
- Camille Kostek
- TikTok swim influencers
- Wellness creators and fitness trainers across North America
The Future
Left on Friday is focused on scaling without compromising its fabric innovation or community connection. The brand is expanding into additional travel-friendly activewear and launching new color stories seasonally. With a growing cult following across Gen Z and millennial consumers, expect future collections to include more extended sizing, travel essentials, and even hybrid accessories that live beyond the beach.
