Left on Friday is a contemporary swimwear and activewear brand that has gained popularity for its high-quality, stylish, and functional designs. Founded in 2018 by Shannon Savage and Laura Low Ah Kee, the brand focuses on creating pieces that effortlessly transition from the beach to urban settings. With an emphasis on comfort, durability, and vibrant aesthetics, Left on Friday caters to the modern, active lifestyle.
History
Founding and Vision
In 2018, Shannon Savage and Laura Low Ah Kee launched Left on Friday with a vision to fill the gap in the market for versatile, stylish swimwear and activewear. Both founders brought extensive experience from their previous roles in product design and development at Lululemon. Their shared passion for active living and high-performance apparel inspired them to create a brand that blends fashion with function.
Rapid Growth
Left on Friday quickly captured the attention of consumers seeking high-quality, stylish swimwear that performs well in both water and urban environments. The brand’s emphasis on durability and comfort, combined with its vibrant, eye-catching designs, resonated with a broad audience. Through savvy social media marketing and word-of-mouth, Left on Friday rapidly grew its customer base and expanded its product offerings.
Key Milestones
- 2018: Shannon Savage and Laura Low Ah Kee found Left on Friday.
- 2019: The brand launches its first collection, receiving positive reviews for its quality and design.
- 2020: Left on Friday expands its product line to include activewear, further broadening its appeal.
- 2021: The brand collaborates with influencers and athletes, increasing its visibility and market presence.
Design Philosophy
Left on Friday’s design philosophy centers on creating versatile, stylish, and functional pieces that empower women to feel confident and comfortable in any setting. The brand prioritizes high-quality materials, meticulous craftsmanship, and vibrant aesthetics to deliver products that perform exceptionally well and look great.
Key Characteristics
- Versatility: Left on Friday designs swimwear and activewear that seamlessly transition from the beach to the city, allowing for effortless style in any environment.
- Comfort: The brand uses soft, stretchy fabrics that provide a comfortable fit and excellent support, ensuring ease of movement and long-lasting wear.
- Durability: Left on Friday focuses on creating products that withstand the rigors of both active lifestyles and frequent use, using high-quality materials and construction techniques.
- Aesthetics: The brand’s collections feature bold colors, unique patterns, and modern designs, appealing to consumers who value both style and performance.
Product Range
Swimwear
Left on Friday’s swimwear collection includes a variety of styles, such as bikinis, one-pieces, and surf suits. Each piece combines fashion-forward designs with functional features, such as UV protection, quick-drying fabrics, and secure fits, making them suitable for both water activities and casual wear.
Activewear
Expanding beyond swimwear, Left on Friday offers a range of activewear that includes leggings, sports bras, tops, and shorts. These pieces are designed to provide optimal performance and comfort during various activities, from yoga and running to gym workouts and outdoor adventures.
Accessories
To complement its swimwear and activewear, Left on Friday also offers a selection of accessories, including hats, bags, and towels. These items reflect the brand’s commitment to quality and style, providing customers with everything they need for an active, on-the-go lifestyle.
Cultural Impact
Influencer Collaborations
Left on Friday has successfully leveraged influencer partnerships to enhance its brand visibility and reach a wider audience. Collaborations with athletes, fitness enthusiasts, and fashion influencers have helped to showcase the brand’s products and highlight their versatility and performance.
Community Engagement
The brand actively engages with its community through social media, events, and partnerships with like-minded organizations. By fostering a sense of connection and belonging, Left on Friday has built a loyal customer base that shares its passion for active living and stylish, functional apparel.
Media Recognition
Fashion and lifestyle publications, including Vogue, Elle, and Women’s Health, have featured Left on Friday, praising its innovative designs and high-quality products. This media recognition has further solidified the brand’s reputation as a leader in the swimwear and activewear market.
Recent Developments
Sustainability Initiatives
Left on Friday has committed to sustainability by incorporating eco-friendly materials and ethical production practices into its operations. The brand strives to minimize its environmental impact while maintaining the high standards of quality and performance that its customers expect.
Product Innovation
Continuing to innovate, Left on Friday frequently introduces new designs and features to its collections. The brand remains dedicated to staying at the forefront of fashion and function, ensuring that its products meet the evolving needs and preferences of its customers.
Market Expansion
As demand for its products continues to grow, Left on Friday plans to expand its presence in new markets. This includes increasing its retail footprint, exploring international opportunities, and enhancing its e-commerce platform to reach a global audience.
Brands like Left on Friday
Some brands like Left on Friday that are featured on Style Encyclopedia are Minnow, Hunza G, and Andie Swim.
Conclusion
Left on Friday, founded in 2018 by Shannon Savage and Laura Low Ah Kee, has quickly established itself as a leading brand in the swimwear and activewear industry. With a focus on versatility, comfort, durability, and vibrant aesthetics, the brand offers high-quality products that empower women to lead active, stylish lives. As they continue to innovate and expand, it remains committed to its core values of quality, style, and sustainability.
