Swimwear That Moves With You: L*Space’s Laidback Confidence
Origins and Founding
LSpace was founded in 1997 by California designer Monica Wise, who was inspired by her love for surf, sand, and sunshine. Originally conceived as a boutique swim label rooted in SoCal beach culture, the brand quickly expanded into resortwear and activewear thanks to its flattering cuts and functional-meets-sexy designs. LSpace (short for “Love, Life, Luxury”) was born from a desire to create bikinis and cover-ups that women could feel confident and cool in.
Ownership and Leadership
Monica Wise remains involved as the creative voice of the brand, which is now owned by The Swim Collective. Under this structure, L*Space continues to expand while staying true to its beach-first roots. The brand has remained a key player in resort retail and DTC swimwear thanks to its strong brand identity and body-inclusive marketing.
Aesthetic and Design Language
L*Space is defined by a balance of laidback cool and flattering, body-aware cuts. Its pieces lean toward earthy tones, retro brights, and elevated textures like ribbed knits, crinkle fabric, and shimmery metallics. The brand thrives on mix-and-match separates and lifestyle pieces that transition easily from beach to street. From strappy triangle tops to wide-leg linen pants, everything is designed to feel relaxed, confident, and sun-kissed.
Notable Pieces
- Camellia Bikini Top & Frenchi Bottom – One of the most iconic L*Space sets, combining a feminine silhouette with sporty side straps.
- Ribbed Eco Chic Collection – Sustainable swimwear in textured rib, available in high-leg one-pieces and supportive bralettes.
- Linen Blend Pants & Tunics – Resort-ready separates in breezy natural fabrics that pair with swimwear or stand alone.
- Activewear Range – Sculpted leggings, crop tanks, and soft bras designed for low-impact movement and post-surf lounging.
- Bridal Swim Capsule – All-white swim and cover-ups designed for bachelorettes, honeymoons, or destination weddings.
Famous Fans
- Hailey Bieber
- Camila Morrone
- Julianne Hough
- Rocky Barnes
- Shanina Shaik
The Future
LSpace continues to evolve its lifestyle approach with expanded activewear, bridal capsules, and home accessories like beach blankets and towels. It’s also investing more into eco-forward materials and inclusive sizing. With upcoming collaborations and international resort partnerships, LSpace is poised to keep its place as the go-to for women who want their beachwear stylish, wearable, and endlessly flattering.
