Jimmy Choo: Glamour and Luxury from Head to Toe
Origins
Jimmy Choo was founded in 1996 by Jimmy Choo, a Malaysian-born bespoke shoemaker, and Tamara Mellon, a former accessories editor at British Vogue. Choo had already established a reputation in London’s elite fashion circles for his handcrafted shoes, which were favored by celebrities and royalty — including Princess Diana. Mellon recognized the potential for a luxury shoe brand that combined traditional craftsmanship with red-carpet glamour. The pair launched the label with a focus on high-fashion footwear, quickly gaining attention for their sleek stilettos and opulent designs. The first Jimmy Choo boutique opened in London, and the brand’s immediate success led to rapid expansion into the U.S., Europe, and Asia.
Ownership
Jimmy Choo Ltd. has changed hands several times over the years. In 2011, the brand was sold to Labelux (the parent company of Bally) for approximately £525 million. In 2017, Jimmy Choo was acquired by American fashion house Michael Kors Holdings Ltd. (now known as Capri Holdings) for $1.2 billion. Despite the ownership changes, the brand has maintained its identity as a luxury footwear powerhouse. Creative direction has been shaped by influential figures such as Sandra Choi (Jimmy Choo’s niece), who has served as the brand’s Creative Director since 2013.
Aesthetic
Jimmy Choo’s aesthetic is defined by glamour, elegance, and sophistication. The brand’s signature designs include towering stilettos, crystal embellishments, metallic finishes, and exotic materials like snakeskin and suede. While known for red-carpet-ready heels, Jimmy Choo also offers a range of stylish flats, sneakers, and boots — all imbued with the brand’s signature luxury touch. The designs often feature delicate straps, pointed toes, and sparkling embellishments, creating a look that is both sexy and refined. Jimmy Choo’s evening bags and clutches complement the footwear line, featuring similar attention to detail and luxe materials.
Signature Pieces
- Anouk Pumps – A sleek, pointed-toe stiletto with a sky-high heel, embodying the brand’s glamorous identity.
- Romy Pumps – A classic pump with a softer curve, available in various materials and finishes, from velvet to glitter.
- Lance Sandals – Iconic strappy metallic sandals with a delicate, yet sultry design.
- Bing Mules – Crystal-encrusted mules with a single strap, combining comfort with high fashion.
- Diamond Sneakers – A luxury take on athletic footwear, featuring chunky soles and premium leather construction.
Legacy
Jimmy Choo has become one of the most recognized names in luxury footwear, synonymous with red carpet glamour and high-end style. The brand’s success in the early 2000s was amplified by its prominent role in pop culture — most notably in Sex and the City, where Carrie Bradshaw famously exclaimed, “I lost my Choo!” Jimmy Choo’s influence extends beyond footwear, with its handbags, sunglasses, and fragrance lines reinforcing its status as a lifestyle brand. The brand’s ability to balance timeless elegance with modern trends has made it a fixture in the luxury market for decades.
Famous Fans
Jimmy Choo’s shoes have long been a staple on the red carpet, attracting a high-profile clientele that includes:
- Princess Diana – An early supporter of Jimmy Choo’s custom-made shoes.
- Sarah Jessica Parker – Made Jimmy Choo a household name through Sex and the City.
- Jennifer Lopez – Known for her love of the brand’s crystal-adorned stilettos.
- Rihanna – Frequently spotted wearing Jimmy Choo’s strappy heels and statement boots.
- Kate Middleton – Often wears Jimmy Choo’s classic pumps for royal engagements.
The Future
Under the creative direction of Sandra Choi, Jimmy Choo continues to evolve while staying true to its glamorous roots. The brand has expanded into men’s footwear, bridal collections, and custom styles, reinforcing its position as a leader in the luxury market. Recent collaborations with designers and artists have introduced fresh takes on classic styles. Jimmy Choo is also exploring sustainable practices, including the use of recycled materials and eco-friendly packaging. As the brand continues to adapt to modern luxury demands, Jimmy Choo remains a symbol of timeless elegance and star-worthy glamour.
