House of Dagmar

Origins and Founding

House of Dagmar was founded in 2005 by sisters Karin Söderlind, Kristina Tjäder, and Sofia Wallenstam in Stockholm, Sweden. The brand was named after their grandmother, Dagmar, a skilled tailor whose commitment to craftsmanship and timeless style became the foundation of the brand’s ethos.
Inspired by their grandmother’s legacy, the sisters launched House of Dagmar with the vision of creating modern, sustainable luxury that reflects Scandinavian minimalism while maintaining a sense of effortless elegance.

Ownership and Leadership

House of Dagmar remains independently owned and operated by the founding sisters. Karin Söderlind manages the brand’s business and global strategy, while Kristina Tjäder leads the creative direction and Sofia Wallenstam focuses on marketing and branding. Their shared vision ensures that the brand’s identity remains rooted in quality, craftsmanship, and sustainability.

Aesthetic and Notable Pieces

House of Dagmar’s aesthetic is defined by architectural lines, soft tailoring, and luxurious natural fabrics. The brand blends masculine structure with feminine fluidity, creating pieces that feel both modern and timeless.

Signature Pieces

Tailored Wool Coats – Oversized, structured coats in premium wool and cashmere blends, perfect for layering.

Draped Dresses and Tops – Fluid silhouettes that mimic organic movement, often in soft neutral tones.

Relaxed Blazers – Slightly oversized blazers in natural fibers, blending structure with ease.

Eco-Friendly Denim – High-waisted jeans in sustainable fabrics with timeless cuts.

Chunky Knit Sweaters – Scandinavian-inspired knits in rich wool and cashmere, known for their soft, luxurious feel.

Minimalist Leather Accessories – Sleek handbags, belts, and boots crafted from responsibly sourced leather.
Each piece reflects the brand’s commitment to quiet luxury, making them wardrobe investments designed to last for years.

Legacy and Influence

House of Dagmar has become a leading name in contemporary Scandinavian fashion, known for its thoughtful approach to design and commitment to sustainable practices. Its collections balance wearability and high fashion, appealing to women who appreciate understated elegance and quality craftsmanship.
The brand’s emphasis on natural fibers, low-impact dyes, and ethical production methods has positioned it as a pioneer in the growing space of sustainable luxury.

Famous Fans and Cultural Impact

House of Dagmar has gained a strong following among fashion editors, influencers, and Scandinavian style icons. Notable fans include Victoria Beckham, Kendall Jenner, and Alexa Chung, who have all been spotted wearing the brand’s structured blazers and oversized knits.
With features in Vogue, Elle, and Harper’s Bazaar, House of Dagmar has solidified its status as a leader in modern, sustainable luxury, blending minimalism with elevated tailoring.

The Future of Modern Luxury

House of Dagmar represents the future of contemporary Scandinavian fashion, where sustainability, craftsmanship, and timeless design intersect. From its signature wool coats to its structured blazers, the brand continues to evolve while maintaining its core identity of refined elegance.
With its focus on quality over quantity, natural materials, and architectural silhouettes, House of Dagmar proves that modern luxury can be both beautiful and responsible.