Origins
Guest In Residence launched in 2022 in New York City as the luxury knitwear label founded by supermodel Gigi Hadid, who also serves as the brand’s Creative Director. The concept grew out of her personal experiences on the road and a desire to create timeless staples and heirloom-worthy cashmere pieces that feel both comforting and beautifully made.
Ownership
The brand remains closely tied to its founder, with Hadid guiding design direction and creative vision. Although it operates with a direct-to-consumer ethos, Guest In Residence has expanded into physical retail with flagship boutiques in New York and Los Angeles.
Aesthetic
Guest In Residence blends luxurious cashmere craftsmanship with relaxed silhouettes and contemporary detail. The aesthetic emphasizes cozy classics—ribbed crewnecks, polo sweaters, cardigan knits, joggers, and scarves—rendered in warm neutrals and vibrant seasonal colorways. Pieces feel elevated yet approachable, marrying heritage knitwear tradition with a modern lifestyle mindset.
Signature Pieces
- Cashmere Crewneck & Polo Sweaters – Sophisticated staples in rich hues.
- Oversized Cashmere Cardigans – Generous, layered pieces that balance comfort and polish.
- Brushed Cashmere Jackets & Outerwear – Elevated knit outer pieces with tactile appeal.
- Cashmere Track Pants & Matching Sets – Luxe loungewear with a relaxed yet refined feel.
- Accessories (Beanies, Gloves, Socks) – Layered knit touches that complete winter wardrobes.
Legacy
Although still a young label, Guest In Residence has made a mark by reframing luxury knitwear through a lens of “future heirlooms”—pieces meant to be treasured and worn for years, not seasons. Its focus on premium cashmere, story-driven design, and a brand identity tied to personal style has resonated with fashion-forward consumers seeking classic craftsmanship with a contemporary twist.
Famous Fans
Guest In Residence has been noted on and off social media by fashion personalities and celebrity figures. Its founder Gigi Hadid’s network and public appearances in the brand bring visibility among high-profile style circles, and pieces have been spotted on style influencers and personalities beyond its founder’s immediate sphere.
The Future
Guest In Residence appears poised to broaden both product breadth and cultural reach, extending beyond sweaters into coordinated knit sets, accessories, and collaborations (including limited-edition capsule partnerships). The brand’s emphasis on comfort, quality materials, and timeless design suggests further growth within the luxury knitwear space, building community around pieces that span wardrobes and seasons.
