California Cool, Layered in Gold: Gorjana’s Effortless Jewelry
Origins and Founding
Gorjana was founded in 2004 by Gorjana Reidel and her husband, Jason Griffin Reidel, in Laguna Beach, California. What began as a side hustle from their apartment floor has grown into a nationwide jewelry brand known for its beachy minimalism, stackable styles, and accessible gold pieces that transition effortlessly from day to night.
Ownership and Leadership
Still independently owned, Gorjana remains under the creative and executive leadership of its co-founders. With flagship stores across the U.S. and a thriving online business, the brand has carved out a niche for approachable luxury jewelry with a California spirit.
Aesthetic and Design Language
Gorjana’s aesthetic is sunny, delicate, and versatile. The brand is best known for its lightweight, layerable necklaces, adjustable bracelets, and simple hoop earrings in gold-plated and demi-fine metals. Think dainty chains, celestial motifs, personalized charms, and subtle sparkle that complements everything from workout sets to slip dresses. Its signature? Effortless layering that never looks overdone.
Notable Pieces
- Parker Necklace – A chunky chain necklace perfect for solo wear or layering with dainty chains.
- Taner Bar Bracelet – A sleek curved bar design on an adjustable chain, a minimalist favorite.
- Alphabet Charm Necklaces – Personalized initial pendants ideal for gifting and stacking.
- Power Gemstone Bracelets – Delicate bracelets with semi-precious stones and affirmations.
- Hoop Earring Sets – Lightweight gold-plated hoops available in multiple sizes for curated ear looks.
Famous Fans
- Megan Fox
- Camila Mendes
- Vanessa Hudgens
- Julianne Hough
- Lily Aldridge
The Future
With continued store openings and expanded fine jewelry offerings, Gorjana is becoming a staple for everyday luxury lovers. As the brand leans further into personalization and layering kits, its focus on wearability and golden glow continues to resonate coast to coast.
