Girlfriend Collective: Where Sustainability Meets Inclusive Activewear
Origins
Girlfriend Collective was founded in 2016 by Ellie Dinh and Quang Dinh in Seattle, Washington, with a bold mission: to create ethically made activewear that is sustainable, size-inclusive, and stylish. The brand first gained traction with a viral marketing campaign that offered free leggings in exchange for social media shares, quickly drawing attention to its values-driven approach. From the beginning, Girlfriend Collective focused on full transparency, ethical labor practices, and environmentally conscious materials, setting a new standard in the activewear industry.
Ownership
Girlfriend Collective remains independently owned, with Quang and Ellie Dinh continuing to lead the brand’s creative and strategic direction. As a direct-to-consumer label, the brand maintains control over its production and messaging, allowing it to stay aligned with its ethical and sustainable core values.
Aesthetic
Girlfriend Collective’s aesthetic is defined by clean, minimalist silhouettes, earthy and vibrant color palettes, and functional design. The brand’s pieces are designed to be versatile enough for workouts, lounging, or everyday wear. From sleek leggings and compressive sports bras to loungewear and outerwear, everything is made with inclusivity in mind — both in sizing (ranging from XXS to 6XL) and in marketing, which showcases real bodies of all shapes and backgrounds. The look is elevated yet approachable, with an emphasis on comfort and movement.
Signature Pieces
- Compressive High-Rise Leggings – Made from recycled water bottles, these leggings are supportive, flattering, and designed for high-impact workouts.
- Paloma Bra – A sports bra with a scoop neck and built-in support, designed to be worn as both activewear and a crop top.
- Float Legging & Top – A lightweight, barely-there fabric ideal for yoga and lounging.
- Classic Unitard – A one-piece activewear staple that fuses sleek design with full-body support.
- ReSet Lounge Set – An ultra-comfy matching set made from recycled materials, perfect for downtime.
Legacy
Girlfriend Collective has made a major impact as one of the first truly sustainable and size-inclusive activewear brands. Its focus on using recycled materials — including post-consumer water bottles, fishing nets, and fabric scraps — has inspired other fashion labels to rethink their supply chains. In an industry long criticized for exclusivity and environmental waste, Girlfriend Collective has set a new bar by showing that fashion-forward activewear can be made responsibly and inclusively.
Famous Fans
Girlfriend Collective has gained popularity among celebrities, fitness influencers, and conscious consumers alike. Notable fans include:
- Lizzo – A vocal advocate for body positivity and inclusivity, often spotted wearing Girlfriend Collective sets.
- Jameela Jamil – Supports the brand’s ethical approach and inclusive sizing.
- Hailey Bieber – Seen wearing Girlfriend leggings and bras in off-duty athleisure looks.
- Alicia Keys – Has highlighted the brand for its values-driven mission and chic comfort.
The Future
Girlfriend Collective continues to lead with its sustainable ethos, expanding into new categories like swimwear and outerwear — all made from recycled materials. The brand is exploring circular fashion initiatives, including garment recycling and resale programs, while expanding its community through inclusive collaborations and pop-ups. As consumers become increasingly eco-aware, Girlfriend Collective is well-positioned to remain at the forefront of responsible, fashion-forward activewear.
