G.H. Bass & Co.: Pioneers of the Penny Loafer
Origins
Established in 1876 by George Henry Bass in Wilton, Maine, G.H. Bass & Co. began with a straightforward mission: “To make the best possible shoe for the purpose for which it was intended.” The company initially focused on crafting durable footwear for farmers and outdoorsmen, gaining a reputation for quality and reliability.
Ownership
Over the years, G.H. Bass & Co. has undergone several ownership changes:
- 1978: Acquired by Chesebrough-Ponds Inc.
- 1987: Sold to PVH Corp.
- 2013: Purchased by G-III Apparel Group, which currently owns the brand.
Aesthetic
G.H. Bass & Co. is renowned for its classic American style, seamlessly blending traditional craftsmanship with contemporary design elements. The brand’s footwear emphasizes clean lines, functional design, and timeless appeal, making them versatile additions to both casual and formal wardrobes.
Signature Pieces
- Weejuns® Penny Loafers: Introduced in 1936, these were inspired by Norwegian moccasins and have become synonymous with the term “penny loafer.”
- Layton Lug Weejuns Loafer: A modern take on the classic, featuring a lug sole for added durability and style.
- Larkin Tassel Brogue Weejuns Loafer: Combines the traditional tassel loafer design with brogue detailing.
- Chase Moc Toe Boot: A rugged yet refined boot suitable for various occasions.
- Mary Jane Weejuns Loafer: A feminine adaptation of the classic loafer, featuring the iconic strap design.
Collaborations
G.H. Bass & Co. has engaged in several notable collaborations:
- Tommy Hilfiger: In 2011, they released a collection of colorful and modern penny loafers, merging classic American style with contemporary flair.
- Nicholas Daley: Revitalized the iconic Larson Weejuns® with an EXTRALIGHT® Super Lug sole.
- Vilebrequin: Collaborated on a leather boat shoe that combines classic design with modern functionality.
- Maharishi: Introduced an exclusive collection blending Maharishi’s aesthetic with G.H. Bass’s classic designs.
Legacy
G.H. Bass & Co. has left an indelible mark on American fashion, particularly through the popularization of the penny loafer. The Weejuns became a staple in Ivy League fashion and were favored by cultural icons such as John F. Kennedy, Audrey Hepburn, and Michael Jackson. The brand’s commitment to quality and timeless design has ensured its continued relevance in the fashion industry.
The Future
Under the ownership of G-III Apparel Group, G.H. Bass & Co. continues to honor its rich heritage while embracing modern trends. The brand remains dedicated to producing high-quality footwear that resonates with both longstanding customers and new generations seeking classic yet contemporary styles.
