Favorite Daughter

Origins and Founding

Favorite Daughter was founded in 2020 by Erin Foster and Sara Foster, Hollywood actresses and writers, in collaboration with Centric Brands. Inspired by their personal style and a desire to create versatile, stylish wardrobe essentials, the Foster sisters built Favorite Daughter as a celebration of sisterhood, individuality, and timeless fashion.
Rooted in their relatable approach to life and humor, the brand offers clothing that balances chic sophistication with casual comfort, catering to women who want pieces that work for every aspect of their lives—from brunch dates to boardrooms.

Ownership and Leadership

Favorite Daughter is led creatively by Erin and Sara Foster, who remain deeply involved in its designs, marketing, and brand identity. Their approachable personalities and sense of humor have made them the face of the brand, resonating with a growing community of women who value authenticity and connection in fashion.

Aesthetic and Notable Pieces

Favorite Daughter is defined by its clean lines, neutral tones, and modern tailoring, offering wardrobe staples that are both versatile and elevated. The brand’s collections include smart suiting, cozy knitwear, and playful dresses, all designed with an emphasis on fit and quality.
Signature pieces include:

Tailored Blazers: Perfectly structured with modern cuts, these blazers can be dressed up or down for any occasion.

Relaxed Trousers: High-waisted and wide-legged styles that exude effortless sophistication while remaining comfortable.

Statement Dresses: Playful mini dresses and sleek midis in bold prints or classic silhouettes.

Cozy Knit Sets: Matching cardigans and pants in soft, luxe fabrics for stylish lounging or casual outings.

Graphic Tees: Cheeky slogans and nostalgic designs that bring a sense of humor to everyday basics.
The brand’s aesthetic bridges the gap between elevated minimalism and playful femininity, ensuring its pieces are timeless yet fun.

Legacy and Influence

Despite its recent launch, Favorite Daughter has quickly become a favorite among style-conscious women seeking versatile wardrobe essentials. By offering approachable luxury, the brand appeals to a demographic that values both style and practicality. Its focus on empowering women through confidence-boosting designs aligns with modern values of self-expression and inclusivity.
The Foster sisters’ strong social media presence and relatable brand messaging have helped cultivate a loyal fanbase, making Favorite Daughter a rising name in contemporary fashion.

Famous Fans and Cultural Impact

Favorite Daughter has garnered attention from celebrities and influencers who appreciate its modern approach to classic designs. Fans include Jennifer Aniston, Gigi Hadid, and Jessica Alba, who have all been spotted wearing the brand’s tailored pieces and chic dresses.
The Foster sisters’ wit and relatability have also made Favorite Daughter a favorite on social media, where their engaging marketing campaigns and influencer partnerships have amplified the brand’s reach.

Modern Wardrobe Essentials with Personality

Favorite Daughter captures the spirit of modern femininity, offering pieces that are polished, practical, and infused with personality. By combining classic tailoring with playful details, Erin and Sara Foster have created a brand that resonates with women seeking timeless staples with a contemporary edge.
With its focus on quality, fit, and authenticity, Favorite Daughter continues to grow as a go-to label for women who want fashion that complements their multifaceted lives. Whether through its chic suiting or cozy loungewear, Favorite Daughter is redefining what it means to feel stylish and empowered every day.