Drake’s: British Menswear with Timeless Elegance
Origins
Drake’s was established in 1977 by Michael Drake in East London, initially focusing on men’s scarves, shawls, and plaids. The brand soon expanded its offerings to include handmade ties and pocket squares, gaining recognition for exceptional quality and design. Drake’s products found favor among high-end boutiques and department stores in fashion capitals such as Paris, Milan, Tokyo, and New York.
Ownership
In 2010, following Michael Drake’s retirement, Michael Hill, formerly the lead designer and understudy to Drake, partnered with Mark Cho, co-founder of The Armoury in Hong Kong, to acquire the company. Michael Hill assumed the role of Creative Director, guiding the brand’s evolution while maintaining its core values.
Aesthetic
Drake’s epitomizes classic British elegance, seamlessly blending traditional craftsmanship with contemporary sensibilities. The brand emphasizes relaxed tailoring, high-quality fabrics, and attention to detail, resulting in versatile pieces that exude understated sophistication.
Signature Pieces
- Handmade Ties – Crafted in East London, these ties are renowned for their quality materials and meticulous construction.
- Soft-Shouldered Jackets – Combining comfort with refined tailoring, these jackets offer a relaxed yet polished appearance.
- Oxford Shirts – Versatile and timeless, these shirts serve as wardrobe staples suitable for various occasions.
- Chore Jackets – Inspired by workwear, these jackets provide functionality without compromising style.
- Cashmere Scarves – Luxuriously soft and warm, these scarves add an elegant touch to any ensemble.
Collaborations
Drake’s has engaged in several notable collaborations that reflect its commitment to quality and style:
- Aimé Leon Dore – A partnership blending Drake’s British heritage with the New York brand’s modern aesthetic.
- Fred Perry – A collaboration that merges classic British sportswear with Drake’s refined designs.
- J.Crew – Offering exclusive collections that combine American preppy style with Drake’s craftsmanship.
- Private White V.C. – A joint effort focusing on British-made outerwear, emphasizing quality materials and construction.
- Nackymade – Collaborating on bespoke eyewear that complements Drake’s clothing line.
Retail Presence
Drake’s operates several retail locations to showcase its products
- London Flagship Store – Located at 3 Clifford Street, offering a comprehensive selection of the brand’s offerings.
- New York Store – Situated on Canal Street, providing an immersive shopping experience for American customers.
- Tokyo Store – Catering to the Japanese market with a curated selection of Drake’s apparel and accessories.
The Future
Under Michael Hill’s creative direction, Drake’s continues to evolve, embracing modern influences while staying true to its heritage. The brand aims to expand its global presence, explore new collaborations, and maintain its dedication to producing timeless, high-quality menswear that appeals to discerning customers worldwide.
