Retro, Recycled, and Radiant: Dippin’ Daisy’s Feel-Good Swimwear
Origins and Founding
Dippin’ Daisy’s was founded in 2015 in Los Angeles by Elaine Tran with a mission to create fun, expressive swimwear that celebrates all bodies and embraces sustainability. Drawing inspiration from vintage prints and California beach culture, the brand quickly gained traction for its playful aesthetic, inclusive sizing, and accessible price point—all designed and produced ethically in the U.S.
Ownership and Leadership
Still independently owned and led by Elaine Tran, Dippin’ Daisy’s remains proudly women-owned and women-run. The brand oversees all design and manufacturing in Los Angeles, maintaining full transparency and control over its eco-conscious practices and small-batch production model.
Aesthetic and Design Language
Dippin’ Daisy’s is colorful, retro-inspired, and unapologetically playful. The brand leans into floral prints, pastel tones, and bold cutouts with a strong focus on flattering fits and a cheerful vibe. Bikinis range from sporty to strappy, with an emphasis on mix-and-match versatility and inclusive size options. Beyond swim, the brand offers resortwear, coverups, and intimates—always with a sun-drenched, easygoing feel.
Notable Pieces
- The Cleo Top & Sadie Bottom – A bestselling balconette top paired with a high-leg, cheeky-cut bottom.
- The Gia One Piece – A deep V one-piece with open sides and back ties, perfect for statement poolside looks.
- Recycled Nylon Collection – Core swim styles made from regenerated fabrics in limited-edition prints.
- Lounge Sets & Crochet Coverups – Boho layering staples that channel endless summer.
- Seasonal Color Drops – Vibrant capsules released throughout the year in new colorways and prints.
Famous Fans
- Camila Mendes
- Chantel Jeffries
- Devon Lee Carlson
- Lexi Underwood
- Kelsey Calemine
The Future
Dippin’ Daisy’s continues to expand into resortwear and sustainably produced loungewear, while building out its presence through pop-ups, influencer campaigns, and eco-forward packaging. The brand is doubling down on joyful, inclusive design with new silhouettes and materials that make sustainability look as good as it feels.
