Knitwear with a Conscience: The Heirloom Appeal of &Daughter
Origins and Founding
&Daughter was launched in 2013 by Buffy Reid, who named the brand to reflect a sense of generational continuity and thoughtful craftsmanship. Born in Ireland and raised in London, Reid set out to create beautiful knitwear that honored her heritage and prioritized sustainable production. What started as a knit-focused label has grown into a collection of elevated wardrobe essentials made from natural, traceable fibers.
Ownership and Leadership
&Daughter remains independently owned and family-run, with Buffy Reid overseeing all creative direction. The brand works with local mills and artisan makers across the UK and Ireland, keeping production small-scale and deeply intentional.
Aesthetic and Design Language
&Daughter is synonymous with timeless knitwear made to last a lifetime. The aesthetic blends classic silhouettes—crewnecks, fisherman sweaters, soft rollnecks—with thoughtful fit and rich textures. Color palettes lean neutral and earthy, inspired by the British Isles: oat, heather, moss green, cream, and charcoal. Every piece reflects a sense of calm, purpose, and heritage, with a focus on slow, seasonal dressing and wardrobe longevity.
Notable Pieces
- Edel Rollneck Sweater – A chunky ribbed knit made from merino or cashmere blends, ideal for layering or lounging.
- Mairéad Crewneck – A heritage-inspired pullover made with Donegal wool in a slightly boxy, cropped cut.
- Kathleen Cardigan – A soft-button knit with a wide placket and subtle oversized shape.
- Heavyweight Wool Scarves – Crafted with traditional techniques, made in limited runs.
- Seasonal Collaborations – Joint drops with ceramicists, writers, and British makers, expanding into lifestyle and home.
Famous Fans
- Alexa Chung
- Lucia Pica
- Clémence Poésy
- Sustainability writers and capsule wardrobe stylists
- Niche British editors and heritage influencers
The Future
&Daughter is expanding its ready-to-wear offerings beyond knitwear while maintaining its hyper-local, ethical production model. With more focus on natural dyeing, zero-waste processes, and heirloom-quality staples, the brand continues to grow quietly—but purposefully—within the sustainable luxury space.
