Cherry Los Angeles: The Essence of Cool, Laid-Back Streetwear
Origins and Founding
Cherry Los Angeles, often referred to simply as “Cherry,” was founded in 2017 by designer Joseph Perez. The brand was born out of Perez’s desire to create clothing that reflects the effortless, sun-soaked culture of Los Angeles. Rooted in streetwear aesthetics, Cherry quickly gained attention for its laid-back designs, playful graphics, and subtle nods to nostalgic Americana. Perez, a native Angeleno, channels the city’s vibrant energy and diverse cultural influences into every piece, making the brand a true reflection of Los Angeles youth culture.
Ownership and Leadership
Joseph Perez remains at the helm of Cherry, overseeing its creative and business operations. The brand’s independent ethos and commitment to quality have allowed it to grow organically while maintaining its authenticity. Cherry has positioned itself as a rising name in the competitive streetwear market, carving out a niche with its unique blend of casual cool and artistic expression.
Aesthetic and Notable Pieces
Cherry Los Angeles is known for its vintage-inspired streetwear, featuring relaxed fits, bold graphics, and understated details that evoke a sense of nostalgia. The brand’s graphic T-shirts are among its most recognizable pieces, often showcasing quirky, retro-inspired imagery or irreverent slogans. Other standout items include oversized hoodies, distressed denim, and classic sweatpants, all crafted with a focus on comfort and style.
The brand also draws heavily from pop culture and California’s skate and surf scenes, infusing its collections with an effortless, sun-drenched aesthetic that appeals to a broad audience. Cherry’s use of high-quality fabrics and attention to detail elevate its designs, making them staples in the wardrobes of streetwear enthusiasts.
Legacy and Influence
While still a relatively young brand, Cherry Los Angeles has already made significant waves in the streetwear community. Its ability to merge vintage-inspired designs with modern sensibilities has influenced a growing movement toward nostalgic, unpretentious fashion. Cherry embodies the laid-back yet aspirational vibe of Los Angeles, offering clothing that resonates with a global audience seeking authentic expressions of West Coast culture.
The brand’s influence can also be seen in the broader popularity of minimalist streetwear, where comfort and simplicity are celebrated without sacrificing individuality. Cherry is not only a reflection of its city but also a key contributor to the evolving narrative of streetwear as a legitimate form of self-expression.
Famous Fans and Cultural Impact
Cherry Los Angeles has attracted a loyal following among musicians, actors, and influencers. Justin Bieber, Kendall Jenner, and Jaden Smith have all been spotted wearing Cherry’s signature pieces, helping to propel the brand into mainstream fashion consciousness. Its designs frequently appear in music videos, social media posts, and street style galleries, solidifying its status as a cultural touchstone for a new generation of creatives.
Redefining West Coast Style
Cherry Los Angeles captures the spirit of its namesake city through clothing that feels authentic, nostalgic, and effortlessly cool. By blending high-quality craftsmanship with a relaxed, youthful aesthetic, Cherry has redefined what it means to represent West Coast streetwear. The brand continues to expand its influence, offering collections that celebrate individuality and the sunny, carefree lifestyle of Los Angeles.
