Effortless Glamour in Bloom: The World of Cara Cara
Origins and Founding
Cara Cara was founded in 2019 by friends Katie Hobbs, Sasha Martin, and Katie Mactier in New York City. The trio bonded over their shared appreciation for vintage textiles, romantic silhouettes, and the dream of creating wardrobe pieces that could transport you—whether you’re in the Hamptons, on vacation, or just daydreaming of one. Originally launched during a winter lockdown as a line of statement-making dresses, the brand took off for its joyful, feminine prints and elegant, wearable silhouettes.
Ownership and Leadership
The brand remains independently owned and operated by its founding trio, who are deeply involved in the creative process and storytelling. Their vision—bringing color, charm, and occasion dressing back into everyday life—continues to shape every collection.
Aesthetic and Design Language
Cara Cara’s aesthetic leans heavily into modern femininity with a nostalgic twist. Think voluminous sleeves, vibrant floral prints, structured bodices, and gathered skirts that feel romantic yet grounded. Their signature cotton poplin fabric gives pieces a polished, crisp finish, while silhouettes are designed to flatter a wide range of body types. The brand balances a garden-party mood with city-ready versatility, making it perfect for weddings, vacations, and polished daytime events.
Notable Pieces
- The Scarlett Dress – A full-skirted midi with puff sleeves and a smocked bodice, available in seasonal floral prints.
- The Naples Skirt – A tiered maxi skirt in crisp cotton with matching cropped tops for effortless co-ords.
- The Sorrento Set – A bold, print-on-print two-piece with a knotted bandeau and high-waisted palazzo pants.
- The Lucia Dress – A romantic ruffled mini dress with long sleeves and vibrant colorways.
- Holiday Capsule – Velvet and brocade eveningwear with vintage undertones and structured silhouettes.
Famous Fans
- Reese Witherspoon
- Jessica Alba
- Gwyneth Paltrow
- Naomi Watts
- Nicky Hilton
The Future
Cara Cara continues to build its lifestyle universe with new categories like sleepwear, kids, and tablescape collaborations. Limited drops and exclusive prints remain a core part of the brand’s storytelling, while expanded retail partnerships bring its garden-fresh glamour to shoppers around the world. Resort 2025 promises more globally inspired prints, embroidered details, and a deeper dive into structured occasionwear.
