Camilla: Bohemian Luxury Born in Australia
Origins
Camilla was founded in 2004 by Camilla Franks in Sydney, Australia. Initially a costume designer for theater, Franks transitioned into fashion with the launch of her signature kaftans, which reflected her flair for storytelling through textiles. Inspired by her extensive travels and background in performing arts, she began designing vibrant, free-spirited garments that would soon become the cornerstone of Australia’s luxury resortwear scene.
Ownership
Camilla remains privately owned, with Camilla Franks still serving as the creative director of the brand. Her hands-on approach and deeply personal creative process have ensured the brand maintains its unique aesthetic and identity, even as it grows internationally.
Aesthetic
The Camilla aesthetic is defined by bohemian opulence, maximalist prints, and resort-ready silhouettes. Each collection features intricate, hand-drawn prints inspired by global cultures — from Moroccan tilework to Indian florals and African motifs. The garments are known for their bold color palettes, ornate embellishments, and floaty fabrics. Silhouettes range from flowing kaftans and wrap dresses to swimwear, jumpsuits, and ready-to-wear separates. The pieces are crafted to evoke a sense of escapism and wanderlust, marrying luxury with freedom of expression.
Signature Pieces
- The Silk Kaftan – The brand’s most iconic piece, available in multiple lengths and cuts, often with hand-applied crystals and signature prints.
- The Wrap Dress – A staple of the collection, combining comfort and drama through sweeping lines and bold colors.
- Resort Kimonos – Lightweight silk or chiffon robes designed for layering poolside or dressing up for evening wear.
- Printed Swimwear – One-pieces and bikinis that mirror the brand’s ready-to-wear prints, designed to flatter and stand out.
- Statement Accessories – From crystal-embellished clutches to printed scarves and headpieces, accessories complement the full Camilla look.
Legacy
Camilla has become a global icon in luxury resortwear, recognized for redefining the kaftan and elevating vacation dressing to couture levels. The brand has expanded into homewares and menswear while remaining synonymous with empowered femininity and expressive style. Camilla’s personal journey, including her public battle with breast cancer, has further shaped the brand’s mission to celebrate strength, individuality, and self-expression through fashion.
Famous Fans
Camilla’s vibrant pieces have been embraced by a host of international celebrities and style icons, including:
- Beyoncé – Worn on vacation and stage.
- Kate Hudson – Frequently seen in Camilla’s kaftans and swimwear.
- Oprah Winfrey – A fan of the brand’s bold, empowering aesthetic.
- Miranda Kerr – Styles Camilla for off-duty resort looks.
- Nicole Scherzinger – Known for wearing Camilla’s more embellished pieces at events and on holiday.
The Future
Camilla continues to expand globally, with boutique stores across Australia, the U.S., and the Middle East, and growing popularity in Europe. Future collections are expected to delve deeper into artisanal techniques, limited-run prints, and sustainable practices. With new collaborations, luxury capsule drops, and continued personal involvement from Franks, the brand remains a leader in the resortwear space — a celebration of wanderlust, color, and unapologetic self-expression.
