Nostalgic Cool, Reimagined: By Far’s Modern Vintage Vibe
Origins and Founding
By Far was founded in 2016 by twin sisters Valentina and Sabina Hadzhiev and their best friend Denitsa Bumbarova in Sofia, Bulgaria. The brand began as a niche accessories label focused on ‘90s-inspired handbags and minimal leather shoes. Named after their children’s initials (By FAR: Felina, Alek, and Raya), the brand quickly became a street-style darling thanks to its retro-meets-modern designs and handcrafted quality.
Ownership and Leadership
Still independently owned, By Far is designed and produced in Europe, with all leather goods handcrafted in family-run factories in Bulgaria. The founding trio remains at the creative and business helm, leading with an eye for nostalgia and understated cool.
Aesthetic and Design Language
By Far’s aesthetic is sleek, nostalgic, and subtly sensual. Their designs nod to ‘90s minimalism and Y2K flirtiness: baguette bags, patent leather mules, sculptural heels, and croc-embossed textures in tonal palettes. Shoes are often kitten-heeled or square-toed, while bags are compact, curved, and made to be worn under the arm. It’s fashion that whispers luxury through restraint and memory.
Notable Pieces
- Rachel Bag – The quintessential ‘90s baguette bag that put By Far on the map.
- Tanya Mules – A minimal block-heeled slide in glossy patent leather.
- Mini Soho Bag – A structured, top-handle design with sleek hardware and a micro silhouette.
- Este Sandals – Strappy, square-toe sandals that channel early 2000s red carpet style.
- Limited Edition Drops – Reissues and color refreshes based on past archive hits.
Famous Fans
- Bella Hadid
- Kaia Gerber
- Elsa Hosk
- Zoë Kravitz
- Irina Shayk
The Future
By Far is expanding into fragrance, belt bags, and vegan materials while maintaining its commitment to craftsmanship and aesthetic nostalgia. As the brand continues to define the accessories of the retro-future, it remains a favorite among fashion’s most discerning cool girls.
