British Heritage in Silk: Bonsoir of London’s Refined Sleepwear
Origins and Founding
Bonsoir of London was established in 1926 with a commitment to crafting high-quality men’s nightwear from the finest materials. Based in London, the brand became synonymous with timeless English elegance, offering classic pajama sets, robes, and dressing gowns made from luxurious cottons and silks. Over the decades, Bonsoir has expanded its offerings to include women’s sleepwear while staying true to its heritage roots.
Ownership and Leadership
Now part of a small portfolio of heritage British brands, Bonsoir of London continues to be designed and produced in the UK. The brand operates under a made-to-order and limited-stock model, prioritizing craftsmanship, small-batch manufacturing, and traceable sourcing.
Aesthetic and Design Language
Bonsoir’s aesthetic is polished, traditional, and luxurious. The brand is known for its crisp cotton poplin pajamas, silk robes, and velvet-trimmed gowns—all cut with precision and sewn to last. Patterns are conservative but elegant: think Bengal stripes, paisley, and subtle checks, all offered in deep jewel tones, creams, and navies. Every garment channels the quiet sophistication of a well-appointed British bedroom.
Notable Pieces
- Cotton Poplin Pajama Sets – Tailored button-down sets with contrast piping, made from premium two-ply cotton.
- Silk Robes – Long robes in pure silk with a smooth, breathable drape—offered in both classic and jewel-tone shades.
- Brushed Cotton Lounge Sets – Soft flannel-inspired sets ideal for winter wear.
- Velvet Dressing Gowns – Richly hued robes with satin or silk lapels, styled for refined lounging.
- Custom Embroidery Options – Initials and monograms available for added personalization.
Famous Fans
- Benedict Cumberbatch
- Eddie Redmayne
- Hugh Bonneville
- Cillian Murphy
- Matthew Goode
The Future
Bonsoir of London continues to lean into its old-world luxury with modern enhancements—expanding its women’s collections, embracing more eco-conscious materials, and offering customization. As slow fashion and legacy craftsmanship make a return, Bonsoir remains a standout in the world of elevated, European sleepwear.
