Beyond Yoga

Origins and Founding

Beyond Yoga was founded in 2005 by Michelle Wahler and Jodi Guber Brufsky in Los Angeles, California, with a mission to create luxury activewear that prioritizes comfort, inclusivity, and body positivity. Inspired by a desire to break away from the intimidating culture of traditional activewear, the founders designed pieces that celebrate all body types and empower women to feel confident in their own skin.
From its beginnings as a boutique activewear brand, Beyond Yoga has grown into a global leader in athleisure and wellness, known for its ultra-soft fabrics and versatile designs.

Ownership and Leadership

Beyond Yoga operates as a subsidiary of Levi Strauss & Co., which acquired the brand in 2021 to expand its offerings in the fast-growing activewear market. Under the continued leadership of Michelle Wahler, the brand remains committed to its core values of comfort, inclusivity, and sustainability, while leveraging Levi Strauss’s resources for growth and innovation.

Aesthetic and Notable Pieces

Beyond Yoga’s aesthetic is defined by its sleek simplicity, neutral tones, and superior comfort. The brand specializes in second-skin fabrics and flattering silhouettes, offering pieces that transition effortlessly from workouts to casual wear.

Signature Pieces

Spacedye Leggings: Made from the brand’s signature buttery-soft fabric, these high-waisted leggings are known for their stretch, comfort, and durability.

Cozy Karma Hoodie: A relaxed-fit hoodie crafted from ultra-soft fleece, perfect for lounging or layering.

Tank Tops and Bras: Seamless designs that provide support and comfort, often featuring subtle details like crisscross straps or ribbed textures.

Maternity Collection: Activewear designed for expectant mothers, including leggings with over-the-belly panels and nursing-friendly tops.

Co-Ord Sets: Matching tops and bottoms in calming color palettes, ideal for yoga sessions or everyday wear.
Beyond Yoga’s collections focus on versatility, allowing wearers to effortlessly transition between studio workouts, errands, and relaxation.

Legacy and Influence

Beyond Yoga has redefined modern activewear by focusing on comfort, inclusivity, and body positivity. The brand’s commitment to extended sizing and its celebration of diversity have resonated with consumers seeking activewear that caters to a wide range of body types and lifestyles.
Its innovative fabrics, including the proprietary Spacedye and Cozy Karma, have set a new standard for softness and wearability in the athleisure market. Beyond Yoga’s approach to blending functionality and fashion has made it a favorite among wellness enthusiasts and everyday consumers alike.

Famous Fans and Cultural Impact

Beyond Yoga has gained a loyal following among celebrities, influencers, and fitness advocates who appreciate its emphasis on comfort and versatility. Notable fans include Jennifer Lopez, Kerry Washington, and Gigi Hadid, who have been spotted wearing the brand’s leggings and loungewear.
The brand’s strong social media presence and collaborations with wellness influencers have further amplified its cultural relevance, positioning Beyond Yoga as a leader in inclusive and stylish activewear.

Sustainability and Responsibility

Sustainability is a core focus for Beyond Yoga. The brand utilizes recycled materials, minimizes waste in production, and employs energy-efficient practices in its manufacturing processes. Beyond Yoga is also committed to ethical labor practices, ensuring fair treatment and wages for its workers.

Redefining Activewear for Every Body

Beyond Yoga is more than an activewear brand—it’s a celebration of comfort, inclusivity, and self-confidence. By creating luxuriously soft, versatile pieces that fit and flatter a diverse range of body types, Beyond Yoga has become a trusted name in the world of athleisure.
With its commitment to sustainability, innovative fabrics, and a welcoming ethos, Beyond Yoga continues to inspire a movement of acceptance and empowerment in the wellness and fashion industries.