Bardot: Australian Glamour with a Modern Edge
Origins
Founded in 1996 by Carol Skoufis in Melbourne, Australia, Bardot began as a brick-and-mortar store on Bridge Road.The brand quickly gained popularity for its trendy and affordable fashion offerings. In 2019, Bardot entered voluntary administration but was subsequently re-purchased by its original founders, transitioning to an online-only retailer in 2020.
Ownership
Bardot is a privately held company, owned and operated by its original founders, Carol Skoufis and Basil Artemides.
Aesthetic
Bardot’s aesthetic is characterized by fiercely feminine designs that exude confidence and modernity. The brand offers a wide range of styles, from party dresses to wardrobe staples, all designed to be daring and sexy.
Signature Pieces
- Party Dresses: Show-stopping designs perfect for nights out.
- Bodysuits: Versatile pieces that can be dressed up or down.
- Tailored Blazers: Combining structure with style for a polished look.
- Denim: Fashion-forward jeans that blend comfort and trendiness.
Retail Presence
Bardot operates as an online-only retailer, serving customers worldwide through its e-commerce platform. The brand also supplies to department stores such as Nordstrom, Bloomingdale’s, and Dillard’s, and online retailers like Revolve.
The Future
Bardot continues to focus on sustainable practices, including the use of bio-based materials and recycling fabric, aiming to offer fashion that is both stylish and environmentally conscious.
