Aureum

Origins and Founding

Aureum Collective, often simply referred to as Aureum, was founded in 2020 by Courtney Arndt and Jaclyn Forbes, a dynamic duo with a shared vision of creating bold, timeless jewelry that exudes modern elegance. Based in New York City, Aureum quickly gained recognition for its vintage-inspired aesthetic, offering pieces that feel equally at home in a casual setting or a black-tie affair.
The brand’s name, derived from the Latin word for “gold,” reflects its dedication to creating jewelry that captures the essence of luxury and opulence.

Aesthetic and Notable Pieces

Aureum’s aesthetic is defined by its bold gold tones, chunky silhouettes, and timeless designs that pay homage to vintage glamour while embracing modern versatility. Each piece is crafted with meticulous attention to detail, making them stand out as statement accessories.

Signature Pieces

Chunky Chain Necklaces: Oversized gold chains that offer a bold, statement-making look, ideal for layering or wearing solo.

Hoop Earrings: A modern twist on a classic design, featuring sleek finishes and elegant proportions.

Signet Rings: Vintage-inspired rings that combine bold designs with delicate engraving details.

Layering Chains: Fine gold chains in varying lengths, perfect for mixing and matching to create personalized looks.

Cuff Bracelets: Sleek, polished cuffs that exude understated luxury.

Lock Charms and Pendants: Playful yet elegant designs that add a touch of whimsy to the brand’s sophisticated offerings.
Aureum’s pieces are known for their gold-plated finishes, offering the appearance of high luxury at an accessible price point.

Legacy and Influence

Despite being a relatively young brand, Aureum has made a significant impact in the world of jewelry. Its ability to blend vintage-inspired designs with modern trends has resonated with fashion-conscious consumers seeking statement pieces that transcend fleeting trends.
Aureum’s emphasis on versatility and timelessness ensures its jewelry appeals to a wide audience, from minimalist enthusiasts to maximalist trendsetters.

Famous Fans and Cultural Impact

Aureum has garnered a devoted following among celebrities, influencers, and fashion insiders. Fans include Hailey Bieber, Kendall Jenner, Bella Hadid, and Gigi Hadid, who often showcase Aureum’s bold pieces in their everyday looks and on social media.
The brand’s designs are frequently featured in editorials for Vogue, Harper’s Bazaar, and Elle, further cementing its status as a go-to for modern luxury jewelry.

Sustainability and Responsibility

Aureum incorporates sustainable practices into its design and production processes, including:

Eco-Friendly Materials: Using recycled metals and minimizing waste in production.

Durable Craftsmanship: Focusing on creating high-quality pieces designed to last, encouraging mindful consumption.

Local Production: Partnering with artisans to ensure ethical practices and support local craftsmanship.
These initiatives reflect Aureum’s commitment to combining luxury with responsibility.

Timeless Elegance for Every Occasion

Aureum captures the essence of modern luxury, offering jewelry that combines bold, timeless designs with contemporary flair. From its chunky chain necklaces to its delicate layering pieces, the brand empowers wearers to express themselves with confidence and sophistication.
With its focus on craftsmanship, versatility, and sustainable practices, Aureum continues to redefine what it means to create accessible luxury jewelry, proving that timeless style is always in vogue.