Origins
Aurate New York launched in 2014 with a mission to make fine jewelry that feels both modern and meaningful. The founders built the brand around principles of ethical sourcing, transparent pricing, and craftsmanship, seeking to offer high-quality pieces that are responsibly made and designed to be worn daily rather than stored away.
Ownership
Aurate operates as an independent jewelry house anchored in New York City. Its leadership emphasizes direct-to-consumer craftsmanship, which allows the brand to maintain control over sourcing and pricing while investing in responsible practices.
Aesthetic
Aurate’s aesthetic balances clean, contemporary minimalism with sophistication. The range includes delicate everyday pieces, bold modern chain links, tennis bracelets and necklaces with lab-grown diamonds, and finely crafted earrings and rings that work seamlessly across casual and formal settings. Materials include recycled 14K and 18K gold, vermeil, sterling silver, and lab-grown gemstones, offering both timeless classics and trend-forward silhouettes.
Signature Pieces
- Lab-Grown Diamond Tennis Necklace/Bracelet – A modern classic that elevates any wardrobe.
- Connection Necklaces – Elegant chain and link-inspired designs in gold or mixed metals.
- Solid Gold Herringbone & Ball Chain Necklaces – Sleek everyday staples with refined finish.
- Stackable Rings & Eternity Bands – Versatile ring styles perfect for mixing and layering.
- Pearl & Gemstone Pendants – Combining classic elements with modern sensibilities.
Legacy
Aurate has grown into a standout fine jewelry brand by bridging sustainability and style. It helped redefine direct-to-consumer jewelry by offering transparent pricing structures and ethically sourced metals and stones, appealing to a generation that values both design and conscientious production.
Famous Fans
While Aurate doesn’t rely on heavy celebrity marketing, it has been closely associated with high-profile style figures who champion its designs, including those featured in fashion coverage and public appearances. The brand’s minimalist yet thoughtful pieces have attracted attention from influential women and trendsetters who prioritize understated luxury.
The Future
Aurate continues to expand its range with lab-grown diamond collections, personalized and stackable pieces, and collaborations that reinforce its ethos of ethical fine jewelry. Its commitment to responsible materials and contemporary design suggests ongoing growth in global markets and deeper engagement with consumers seeking lasting, meaningful jewelry.
