Apparis is a contemporary fashion brand based in New York City, known for its vibrant and ethically produced faux fur coats and accessories. Founded by Amélie Brick and Lauren Nouchi in 2016, Apparis has quickly become a symbol of both style and sustainability, offering fashion-forward consumers a cruelty-free alternative to traditional fur products.
Founding and Vision
Amélie Brick and Lauren Nouchi, both with backgrounds in the luxury fashion industry, founded Apparis out of a shared desire to create a brand that embodies ethical practices without sacrificing style. Their vision was to redefine outerwear with high-quality faux fur that is both luxurious and accessible, promoting animal welfare and environmental responsibility.
Design Philosophy
Bold and Ethical Fashion
Apparis is celebrated for its bold use of color and design, making faux fur coats and accessories that stand out for their richness and texture. The brand’s products are known for their striking hues and plush feel, appealing to those who seek statement pieces that are both ethical and fashionable.
Sustainability Commitment
Sustainability is at the core of Apparis’ design philosophy. The brand is committed to cruelty-free fashion, using 100% vegan and synthetic materials. Apparis continuously seeks innovative fabrics that reduce environmental impact, such as recycled polyester and eco-friendly dyes, ensuring their production processes remain aligned with their ethical standards.
Inclusivity and Accessibility
Apparis also emphasizes inclusivity and accessibility in its fashion lines. The brand aims to provide luxurious yet affordable pieces that are inclusive of various body types, making high fashion accessible to a broader audience.
Product Range
Faux Fur Outerwear and More
While Apparis initially gained fame for its faux fur coats, the brand has expanded its product range to include vegan leather jackets, knitwear, and home accessories. This diversification allows customers to experience the brand’s signature style in various forms.
Seasonal Collections and Collaborations
Apparis introduces seasonal collections that reflect current fashion trends while staying true to the brand’s ethical foundation. The brand also engages in collaborations with other designers and brands to explore new styles and reach wider audiences.
Cultural Impact
Promoting Cruelty-Free Fashion
Apparis has significantly impacted the fashion industry by promoting cruelty-free alternatives to fur. Their success has shown that ethical fashion can be both luxurious and desirable, encouraging both consumers and other fashion brands to consider animal welfare in their choices.
Influencing Fashion Trends
The brand’s vibrant and accessible designs have influenced fashion trends, particularly in the outerwear segment. Apparis has helped popularize faux fur as a stylish and ethical choice, leading a shift in consumer preferences towards more sustainable fashion options.
Future Directions
Looking forward, Apparis plans to continue its expansion into new categories and explore more sustainable materials and production techniques. The brand aims to lead the way in ethical fashion innovation, creating products that are not only stylish and high-quality but also responsible.
Conclusion
In conclusion, Apparis stands out in the fashion industry for its commitment to sustainability, ethical practices, and bold design. Since its inception, the brand has not only provided stylish, cruelty-free alternatives to traditional fur but has also played a significant role in promoting sustainability and ethical consciousness in fashion. With ongoing initiatives for innovation and expansion, Apparis is poised for continued growth and influence.
