Refined Swimwear Meets Ready-to-Wear: Anemos’ Low-Key Luxury
Origins and Founding
Anemos was founded in Los Angeles in 2018 by Lauren Arapage and Joshua Shaub, a fashion industry duo with experience at The Row and Moda Operandi. Merging their editorial backgrounds and appreciation for clean, architectural design, they launched Anemos to bring the philosophy of minimalist ready-to-wear into the world of swim. The brand’s name, which means “wind” in Greek, reflects its effortless and elemental vibe.
Ownership and Leadership
Arapage and Shaub continue to lead Anemos with a clear vision of timeless luxury and sustainability. All garments are made in Los Angeles using environmentally-conscious materials and local production partners.
Aesthetic and Design Language
Anemos stands at the intersection of swimwear and elevated resortwear. The aesthetic is clean, architectural, and intentionally understated. Cuts are flattering yet modest—think low-back one-pieces, square-neck tops, and minimalist bikinis—while the palette is consistently neutral and earthy. With design inspiration pulled from modernist art and vintage photographs, Anemos pieces feel like they belong in a Céline-era editorial or an Italian summer film.
Notable Pieces
- The Square Neck One Piece – A structured, minimalist suit with wide straps and a flattering neckline.
- The Curve Brief – A high-leg, medium-coverage bottom that nods to ’90s minimalism.
- The Tie Back Top – An adjustable bandeau with thin straps, ideal for layering under linen or silk.
- Anemos x Net-a-Porter Capsule – Exclusive styles in refined neutrals and eco-forward materials.
- Ready-to-Wear Expansion – Tailored linen pants, slip dresses, and sheer coverups to style beyond the pool.
Famous Fans
- Rosie Huntington-Whiteley
- Elsa Hosk
- Hailey Bieber
- Phoebe Tonkin
- Jessica Alba
The Future
Anemos continues to blur the line between swim and ready-to-wear, with plans to expand into lifestyle pieces that can be styled year-round. With a strong presence on Net-a-Porter and Revolve, and editorial praise from Vogue and WSJ, Anemos is shaping the future of minimalist resort dressing—quietly luxurious, coastal, and confidently understated.
