Sculptural Glamour with a Cosmopolitan Edge: Amina Muaddi’s Footwear Revolution
Origins and Founding
Amina Muaddi, born to Jordanian and Romanian parents, spent her early years between Jordan and Romania. Her multicultural upbringing and exposure to diverse fashion sensibilities fueled her passion for design. After studying at the European Institute of Design in Milan, she honed her skills in the renowned shoemaking district of Riviera del Brenta, Italy. In 2013, she co-founded the luxury footwear brand Oscar Tiye, which debuted at Milan Fashion Week. By 2017, Muaddi launched her eponymous label, quickly gaining acclaim for her distinctive designs.
Ownership and Leadership
Amina Muaddi serves as the founder and creative director of her namesake brand. Operating independently, she oversees all aspects of design and brand development, ensuring that each collection reflects her unique vision. Her commitment to craftsmanship and innovation has solidified her position as a leading figure in luxury footwear.
Aesthetic and Design Language
Amina Muaddi’s aesthetic is characterized by bold silhouettes, vibrant colors, and a blend of modernity with classic elegance. Her signature flared heels, often referred to as the “Martini heel,” provide both stability and a sculptural element to her designs. The brand seamlessly merges Middle Eastern opulence with European sophistication, resulting in pieces that are both statement-making and wearable.
Notable Pieces
- Begum Glass Slingback Pumps – Translucent heels adorned with crystal embellishments, reminiscent of Cinderella’s slipper.
- Gilda Crystal-Embellished Sandals – Strappy sandals featuring shimmering crystals, perfect for evening wear.
- Lupita PVC Mules – Modern mules crafted from clear PVC, showcasing the brand’s innovative use of materials.
- Camelia Lace Crystal Slingback Pumps – Delicate lace pumps accented with sparkling crystals, blending femininity with edge.
- Amini Paloma Bags – Compact handbags that mirror the brand’s footwear aesthetics, featuring bold colors and unique shapes.
Famous Fans
- Rihanna
- Kim Kardashian
- Kendall Jenner
- Gigi Hadid
- Dua Lipa
- Hailey Bieber
- Rosé (BLACKPINK)
- Bella Hadid
- Irina Shayk
- Kylie Jenner
The Future
Amina Muaddi continues to redefine luxury footwear with her innovative designs and global perspective. Collaborations with industry icons and a growing presence in high-end retailers worldwide signal a promising trajectory. As she expands her brand into new categories and markets, Muaddi remains committed to delivering pieces that empower and inspire.
