Athleta
Athleta: Empowering Women Through Performance and Purpose Origins and Founding Athleta was founded in 1998 by Scott Kerslake in Petaluma, California, as a brand dedicated to providing functional and stylish activewear for women. Inspired by the growing interest in fitness and outdoor activities, Athleta aimed to fill the gap between high-performance athletic gear and fashion-forward designs. Acquired by the Gap Inc. Group in 2008, Athleta […]
Lorna Jane
Lorna Jane: Pioneering Activewear with a Purpose Origins and Founding Lorna Jane was founded in 1989 in Brisbane, Australia, by Lorna Jane Clarkson, a fitness instructor and entrepreneur. Frustrated by the lack of stylish and functional workout gear, Clarkson began designing her own activewear that combined performance, comfort, and fashion. Her innovative approach quickly gained popularity, leading to the establishment of […]
Spiritual Gangster
Spiritual Gangster: Mindful Activewear with a Message Origins and Founding Spiritual Gangster was founded in 2008 by Ian Lopatin and Vanessa Lee in Scottsdale, Arizona. Inspired by their shared love for yoga, mindfulness, and streetwear, the duo created a brand that merges activewear with a positive lifestyle ethos. The name “Spiritual Gangster” reflects the brand’s core philosophy: combining a warrior spirit with a compassionate heart, encouraging wearers […]
Beyond Yoga
Beyond Yoga: Comfort-Driven Activewear with a Focus on Inclusivity Origins and Founding Beyond Yoga was founded in 2005 by Michelle Wahler and Jodi Guber Brufsky in Los Angeles, California, with a mission to create luxury activewear that prioritizes comfort, inclusivity, and body positivity. Inspired by a desire to break away from the intimidating culture of traditional activewear, the founders designed pieces that celebrate all […]
Girlfriend Collective
Girlfriend Collective: Where Sustainability Meets Inclusive Activewear Origins Girlfriend Collective was founded in 2016 by Ellie Dinh and Quang Dinh in Seattle, Washington, with a bold mission: to create ethically made activewear that is sustainable, size-inclusive, and stylish. The brand first gained traction with a viral marketing campaign that offered free leggings in exchange for social media shares, quickly drawing attention to […]
Splits59
Splits59: Elevating Activewear with Sophistication and Performance Origins Founded in 2008 by Jonathan Schwartz and Keith Peterson in Los Angeles, California, Splits59 was born from a desire to create refined, sophisticated performance apparel for women. The brand’s name reflects the significance of a single second in athletic performance, emphasizing precision and excellence. Ownership Splits59 operates as a privately held company, with Schwartz and Peterson […]
Sanctuary
Sanctuary: Effortless California Cool with a Conscious Twist Origins Founded in 1997 by Deb and Ken Polanco in Southern California, Sanctuary was created to offer modern women versatile clothing that blends comfort with style. The brand’s name reflects its mission to provide a “safe, fun, and comfortable” space in fashion. Ownership Sanctuary operates as a privately held company, with its founders actively […]
A.L.C.
A.L.C.: Empowering Women with Modern, Elevated Essentials Origins and Founding A.L.C. was founded in 2009 by Andrea Lieberman, a celebrated stylist turned designer. After building a successful career styling A-list celebrities such as Gwen Stefani and Jennifer Lopez, Lieberman launched A.L.C. to create versatile, elevated pieces for modern women. Based in Los Angeles, the brand reflects Lieberman’s focus on effortless sophistication, blending […]
Danielle Guizio
Danielle Guizio: Bold, Empowered Streetwear for the Modern Woman Origins and Founding Danielle Guizio launched her eponymous label in 2014, driven by a vision to create bold, unapologetic designs that empower women. Based in New York City, the brand began with a focus on streetwear-inspired pieces and quickly gained traction for its sexy, confident aesthetic. Guizio’s background in fashion merchandising and her […]
Koio
Koio: Modern Luxury Sneakers with Italian Craftsmanship Origins and Founding Koio was founded in 2015 by Chris Wichert and Johannes Quodt, two friends with a shared passion for luxury sneakers. The duo set out to create a brand that fused high-quality Italian craftsmanship with a clean, minimalist design. Inspired by their love for streetwear and timeless aesthetics, Koio quickly became known for […]