Oscar De La Renta

The Icon of Glamour: Oscar de la Renta’s Everlasting Elegance Origins and Founding Oscar de la Renta was founded in 1965 by the Dominican-born designer of the same name, who began his career in Madrid and rose to fame in the 1960s as a couturier to First Ladies and New York society. His namesake brand […]

Base Range

Undone, Elevated, Intentional: Inside the Minimalism of Baserange Origins and Founding Baserange—short for “Basic Aesthetic for Sustainable Easywear”—was founded in 2012 by Danish designer Marie Louise Mogensen and Paris-based creative Blandine Legait. The brand was born out of a desire to create timeless, foundational clothing that felt soft on the skin, sustainable in practice, and […]

Aje World

Aje: Bold Australian Style with a Global Appeal Origins and Founding Aje (pronounced “age”) was co-founded in 2008 by Adrian Norris and Edwina Forest, two Australians with a shared vision of creating fashion that bridges the gap between coastal ease and urban sophistication. Drawing inspiration from Australia’s natural landscapes and artistic heritage, Aje has become synonymous with bold, […]

APL

Where Innovation Meets Impact: APL’s Game-Changing Footwear Origins and Founding Athletic Propulsion Labs (APL) was founded in 2009 by twin brothers Adam and Ryan Goldston in Los Angeles. Their mission: to fuse performance technology with fashion-forward design. The brand gained instant attention when its original Concept 1 basketball shoe—featuring Load ‘N Launch™ technology—was banned by […]

Armani

Armani: Timeless Sophistication and Italian Elegance Origins and Founding Giorgio Armani S.p.A. was founded in 1975 by Giorgio Armani and his business partner Sergio Galeotti in Milan, Italy. The brand emerged as a revolutionary force in Italian fashion, introducing a refined, minimalist aesthetic that redefined luxury. Giorgio Armani’s early focus on soft tailoring and neutral palettes quickly became his signature, offering a modern take on traditional menswear and […]

Sterling King

Sculptural Statements and Ethical Craft: The World of Sterling King Origins and Founding Sterling King launched her eponymous jewelry label in 2018, drawing upon her background as a former professional ballerina and a graduate of Parsons School of Design. Her transition from dance to design informs the brand’s dynamic and expressive aesthetic, blending movement with form.​ […]

Kule

KULE: Classic Stripes with a Playful Twist Origins Founded in 2001 by Nikki Kule, KULE began as a luxury childrenswear brand. Nikki, influenced by her parents’ fashion industry background—her father, Gene Kule, was known as the “King of Pants”—launched the brand to create high-quality, stylish clothing for children. In 2015, she shifted focus to womenswear, relaunching KULE with a line of […]

Marine Serre

Dystopian Couture: Marine Serre’s Visionary World Origins and Founding Marine Serre launched her namesake label in 2017 after winning the prestigious LVMH Prize at just 25 years old. A graduate of La Cambre in Brussels and a former designer at Balenciaga and Dior, Serre emerged with a sharply futuristic vision—melding couture craftsmanship with performancewear, upcycling, […]

Lisa say Gah

Lisa Says Gah: A Playful Celebration of Individual Style Origins and Founding Lisa Says Gah was founded in 2014 by Lisa Bühler, a former fashion buyer based in San Francisco. Frustrated by the lack of diversity and originality in the fast-fashion industry, Bühler launched Lisa Says Gah as a response to the overwhelming sameness in mainstream fashion. The brand began […]