Naked Cashmere
Bare Luxury: Naked Cashmere’s Soft Power Origins Founded in 2016 by husband-and-wife duo Bruce and Leslie Gifford, Naked Cashmere emerged as a direct-to-consumer brand specializing in luxury cashmere. Leveraging their extensive experience in the fashion industry, the Giffords aimed to offer high-quality, ethically sourced cashmere products directly to consumers, eliminating traditional retail markups. Ownership Initially privately […]
For Love & Lemons
For Love & Lemons: Whimsical Femininity with a Flirty Edge Origins and Founding For Love & Lemons was founded in 2011 by Gillian Rose Kern and Laura Hall in Los Angeles, California. Childhood best friends from Wyoming, the duo launched the brand with a vision of creating romantic, ultra-feminine clothing with a playful, rebellious twist. The brand quickly gained recognition for its signature lace dresses, […]
Anine Bing
Anine Bing: Scandinavian Minimalism Meets Rock-and-Roll Edge Origins and Founding Anine Bing was founded in 2012 in Los Angeles, California, by Anine Bing, a Danish-born, Swedish-raised former model, singer, and blogger. Inspired by her love for classic wardrobe essentials and her experiences in both Scandinavian minimalism and California cool, Bing set out to create a brand that embodies effortless style with a rebellious edge. […]
Dolce & Gabbana
Dolce & Gabbana: The Masters of Italian Glamour Origins and Founding Dolce & Gabbana was founded in 1985 by Domenico Dolce and Stefano Gabbana in Milan, Italy. The duo, who first met while working at a fashion house, launched their eponymous label to celebrate the allure of Italian heritage, Mediterranean culture, and the sensuality of femininity. Their debut collection, showcased in 1985, established […]
Brandy Melville
Brandy Melville: The Iconic Uniform of Laid-Back Cool Origins Brandy Melville was founded in the early 1980s in Italy by Silvio Marsan and his son Stephan Marsan. The brand made its U.S. debut in 2009 with a store in Los Angeles, instantly resonating with a generation drawn to its effortlessly casual aesthetic. The name “Brandy […]
Allbirds
Allbirds: The Trailblazer in Sustainable Comfort Origins and Founding Allbirds was founded in 2016 by Tim Brown, a former New Zealand soccer player, and Joey Zwillinger, an American engineer and renewable materials expert. Born from Brown’s curiosity about using merino wool to create sustainable footwear, Allbirds quickly evolved into a brand synonymous with comfort, simplicity, and environmental responsibility. Headquartered in San Francisco, […]
Rouje
Trois
Effortless Edge: The Minimalist Cool of Trois The Label Origins Founded in 2014 and based in Los Angeles, Trois The Label emerged with a mission to create sophisticated, effortless looks that seamlessly integrate into any wardrobe. The brand focuses on designing timeless pieces that remain staples in your closet forever. With a commitment to simplicity and elegance, […]
Los Angeles Apparel
The Basics—But Better: Los Angeles Apparel’s Gritty Essentials Origins and Founding Los Angeles Apparel was founded in 2016 by Dov Charney, the controversial former CEO of American Apparel. After parting ways with his original company, Charney started over with a new mission: ethically manufactured basics made in downtown L.A., with complete vertical integration and transparency […]
Dyspnea
Dyspnea: Sparkle, Sass & Sequins for the Maximalist Soul Origins Dyspnea was founded in 2013 by best friends and textile design graduates Rachel Motteram and Jameen Zalfen in Perth, Australia. The duo began by creating custom, flamboyant outfits for their own nights out, which quickly garnered attention for their unique blend of glamour and irreverence. Their debut […]