My Mum Made It
My Mum Made It: Bold Streetwear with a Playful Edge Origins and Founding My Mum Made It (MMMI) was founded in 2013 by Australian designer Nyree Leckenby. The brand started in Nyree’s studio apartment, where she hand-crafted garments using thrifted materials such as curtains and bed linens. The name “My Mum Made It” originated as a playful response to questions about […]
Agent Provocateur
Agent Provocateur: The Pinnacle of Provocative Luxury Origins and Founding Agent Provocateur was founded in 1994 by Joseph Corré and Serena Rees in Soho, London. Born out of a desire to redefine lingerie as both sensual and empowering, the brand broke away from traditional perceptions of underwear. Corré, the son of iconic designer Vivienne Westwood, infused the brand with a rebellious, boundary-pushing ethos, […]
Victoria Beckham
Sharp, Sleek, and British by Design: Victoria Beckham’s Fashion Empire Origins and Founding Victoria Beckham launched her eponymous brand in 2008 in London. What began as a tightly edited line of bodycon dresses quickly evolved into one of Britain’s leading luxury labels. Leveraging her global fame and innate sense of style, Beckham built a fashion […]
P.J. Salvage
Cozy With a Side of Cool: P.J. Salvage’s Laid-Back Luxe Origins and Founding P.J. Salvage was founded in 1996 in California and quickly became known for cozy, personality-filled pajamas with a luxe touch. Originally focused on fun prints and super-soft fabrics, the brand has since expanded into loungewear, robes, sleep sets, and layering pieces—blurring the […]
Sleeper
Sleeper: Luxury Loungewear Redefined Origins Founded in 2014 by Kate Zubarieva and Asya Varetsa in Kyiv, Ukraine, Sleeper began as a niche brand offering loungewear that seamlessly transitions from home to outings. The brand gained international acclaim for its unique approach to sleepwear and daywear fusion. Ownership Sleeper is a privately held company, with its founders actively involved in the brand’s creative and strategic […]
Kitty & Vibe
Swimwear for Every Body: The Kitty and Vibe Revolution Origins and Founding Kitty and Vibe was founded in 2018 by Cameron Armstrong in New York City. After experiencing the frustration of swimwear sizing that didn’t account for different body types, Armstrong launched the brand with the goal of creating inclusive, feel-good swimwear for everyone—especially those […]
Jigsaw
Jigsaw: Timeless British Fashion with a Contemporary Edge Origins and Founding Jigsaw was founded in 1970 in the United Kingdom by John Robinson, with the goal of creating beautifully crafted, timeless pieces that transcend seasonal trends. The brand quickly established itself as a staple of British high-street fashion, known for its understated elegance, premium materials, and classic silhouettes. Jigsaw’s philosophy is that fashion is temporary, […]
Kiel James Patrick
Coastal Preppy with Americana Charm: The World of Kiel James Patrick Origins and Founding Kiel James Patrick was founded in 2008 in Rhode Island by Kiel Patrick James and Sarah Vickers. What started as a handcrafted bracelet company inspired by coastal New England traditions quickly evolved into a full lifestyle brand offering apparel, footwear, and […]
Derek Rose
Derek Rose: Timeless Luxury for Life’s Relaxing Moments Origins and Founding Derek Rose was established in 1926 in London, England, by Jack Lewis Rose, who sought to create premium sleepwear and loungewear that celebrated relaxation and elegance. Named after Jack’s son, Derek, the brand has remained a family-run business for nearly a century, dedicated to providing luxurious essentials for comfort and leisure. With a legacy of […]
Cosabella
Italian Lace, American Confidence: The Intimates World of Cosabella Origins and Founding Cosabella—Italian for “beautiful thing”—was founded in 1983 by Ugo and Valeria Campello after they emigrated from Italy to Miami. Their goal was to bring Italian craftsmanship to the American lingerie market, creating pieces that felt luxurious, feminine, and wearable every day. Over the […]