James Perse
James Perse: Minimalist Luxury and California Cool Origins and Founding James Perse, the eponymous label, was founded in 1994 in Los Angeles, California, by James Perse, the son of Tommy Perse, owner of the iconic Los Angeles boutique Maxfield. Growing up surrounded by fashion and art, Perse developed a keen eye for understated elegance and quality craftsmanship. Initially specializing in luxury baseball caps, the […]
Buck Mason
Buck Mason: Timeless American Classics for the Modern Man Origins and Founding Buck Mason was founded in 2013 by Sasha Koehn and Erik Allen Ford in Venice, California. The duo sought to create high-quality, everyday essentials inspired by classic American menswear, emphasizing timeless design, superior craftsmanship, and modern versatility. What began as a small online store has grown into a respected brand known for its minimalist approach to fashion, offering wardrobe […]
Kenzo
Kenzo: A Bold Fusion of Cultures and Colors Origins and Founding Kenzo was founded in 1970 by Kenzo Takada, a Japanese designer who moved to Paris to bring his unique vision of fashion to the global stage. Opening his first boutique, Jungle Jap, Takada introduced the world to a vibrant blend of Japanese aesthetics and Parisian sophistication, creating clothing that celebrated bold prints, vibrant […]
J.Crew
J.Crew: Classic American Style with a Modern Twist Origins J.Crew was founded in 1983 in New York City by Emily Woods and her father Arthur Cinader. Initially launched as a mail-order catalog under the name Popular Club Plan, the brand rebranded to J.Crew with the aim of offering preppy, American sportswear with a more modern and accessible edge. The first retail store […]
Ulla Johnson
Ulla Johnson: Feminine Elegance with Bohemian Flair Origins and Founding Ulla Johnson founded her eponymous label in 2000 in New York City, drawing inspiration from her global travels and an upbringing steeped in art and culture. With a background in anthropology, Johnson’s designs reflect a deep appreciation for craftsmanship, cultural heritage, and natural beauty. From its early days as a small […]
Veronica Beard
Veronica Beard: Effortless Glamour with a Modern Edge Origins and Founding Veronica Beard was founded in 2010 by Veronica Miele Beard and Veronica Swanson Beard, two sisters-in-law who shared a vision to create versatile, stylish clothing for the modern woman. Based in New York City, the brand blends timeless tailoring with contemporary designs, offering pieces that transition seamlessly from day to night and work to […]
Frame
Denim to Daily Uniform: The Elevated Ease of FRAME Origins and Founding FRAME was founded in 2012 by Jens Grede and Erik Torstensson, two Swedish creatives based in London and Los Angeles. Initially launched as a denim brand, FRAME quickly gained traction for its focus on high-quality materials, tailored fits, and elevated basics. Inspired by […]
Theory
Theory: Modern Tailoring for the Contemporary Professional Origins and Founding Theory was founded in 1997 by Andrew Rosen and Elie Tahari in New York City, with a vision to create tailored, comfortable clothing that bridges the gap between workwear and casualwear. The brand’s foundation was built on the innovative use of stretch fabrics, offering wearers both ease and elegance without compromising on style. From its inception, Theory […]
10th Floor Brand
Sculptural Sophistication: 10th Floor’s Elevated Footwear Origins and Founding 10th Floor is a luxury footwear brand founded by Fiona and Kim, who met while working in the British footwear industry as a buyer and designer. Their shared vision was to create fashion-forward footwear with a heightened focus on design detail. Every component is highly considered, and superior […]
Free People
Bohemian Spirit, Free-Wheeling Style: The World of Free People Origins and Founding Free People began in the 1970s as a small boutique in West Philadelphia, created by Dick Hayne—who later went on to found Urban Outfitters. Relaunched in 2001 under the Urban Outfitters, Inc. umbrella, Free People was reimagined as a contemporary bohemian brand for […]