Ferragamo

Ferragamo: The Pinnacle of Italian Elegance and Craftsmanship Origins and Founding Ferragamo, originally founded as Salvatore Ferragamo in 1927 by its namesake designer, began as a small workshop in Florence, Italy. Salvatore Ferragamo, often referred to as the “shoemaker to the stars,” gained fame in Hollywood during the 1920s for his innovative and artistic footwear designs. After returning to Italy, Ferragamo […]

Chloe

Chloé: Effortless Femininity and Parisian Chic Origins and Founding Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisian who sought to revolutionize women’s fashion by introducing luxury ready-to-wear. At a time when haute couture dominated, Aghion’s concept of prêt-à-porter de luxemade luxury fashion accessible, combining high-quality craftsmanship with effortless designs. From its beginnings in Paris, Chloé has become a symbol […]

Sleeper

Sleeper: Luxury Loungewear Redefined Origins Founded in 2014 by Kate Zubarieva and Asya Varetsa in Kyiv, Ukraine, Sleeper began as a niche brand offering loungewear that seamlessly transitions from home to outings. The brand gained international acclaim for its unique approach to sleepwear and daywear fusion. ​ Ownership Sleeper is a privately held company, with its founders actively involved in the brand’s creative and strategic […]

Bobo Choses

Bobo Choses: Whimsical Wear for the Young at Heart Origins Founded in 2008 in Barcelona, Bobo Choses was the brainchild of graphic designer Adriana Esperalba. What began as a creative project to craft playful, story-driven clothing for children quickly evolved into a globally recognized brand.Operating from a converted toy factory near the Mediterranean Sea, Bobo Choses […]

Allsaints

AllSaints: Edgy Elegance with a British Heritage Origins and Founding AllSaints was founded in 1994 by Stuart Trevor and Kait Bolongaro in London, England. Initially launched as a wholesale menswear brand, AllSaints soon expanded into womenswear and retail stores, offering a distinct aesthetic that blends grunge, minimalism, and rock-and-roll edge. The brand’s name was inspired by All Saints Road in Notting Hill, a vibrant area known for its creative culture. […]

A.P.C.

Parisian Cool Without the Fuss: The Quiet Power of A.P.C. Origins and Founding A.P.C. (Atelier de Production et de Création) was founded in 1987 by Tunisian-born French designer Jean Touitou. Born out of a rejection of logo-heavy, trend-driven fashion, A.P.C. carved out a space for clean, utilitarian design that valued restraint over flash. Rooted in […]

Everlane

Everlane: Radical Transparency and Modern Minimalism Origins and Founding Everlane was founded in 2010 by Michael Preysman in San Francisco, California, with a mission to create ethically produced clothing that combines timeless design with sustainable practices. Dissatisfied with the lack of transparency in the fashion industry, Preysman built Everlane on the principles of radical transparency, offering customers insight into the true costs of production and […]

Isabel Marant

Isabel Marant: Effortless Parisian Cool Origins Isabel Marant launched her eponymous brand in 1994 in Paris, France. Raised by a French father and a German mother, Marant’s fashion journey began at a young age when she started altering her own clothes. After studying at the prestigious Studio Berçot fashion school in Paris, she initially gained recognition for her jewelry and […]

Musier Paris

Modern Muses: The Parisian Cool of Musier Origins Founded in March 2018 by French influencer and creative director Anne-Laure Mais, Musier Paris was born from a desire to blend vintage inspiration with contemporary design. Raised in the South West of France, Mais draws from her background steeped in surf culture and Spanish influences, infusing her collections […]