Brandy Melville
Brandy Melville: The Iconic Uniform of Laid-Back Cool Origins Brandy Melville was founded in the early 1980s in Italy by Silvio Marsan and his son Stephan Marsan. The brand made its U.S. debut in 2009 with a store in Los Angeles, instantly resonating with a generation drawn to its effortlessly casual aesthetic. The name “Brandy […]
Amina Muaddi
Sculptural Glamour with a Cosmopolitan Edge: Amina Muaddi’s Footwear Revolution Origins and Founding Amina Muaddi, born to Jordanian and Romanian parents, spent her early years between Jordan and Romania. Her multicultural upbringing and exposure to diverse fashion sensibilities fueled her passion for design. After studying at the European Institute of Design in Milan, she honed her skills […]
Rouje
Are You Am I
ARE YOU AM I: Minimalism Meets Modern Femininity Origins Founded in 2014 by fashion blogger Rumi Neely, ARE YOU AM I emerged as a response to the lack of elevated, thoughtfully designed basics in the fashion market. Drawing from her experience with her blog, Fashion Toast, Neely sought to create a brand that encapsulated her personal style—minimalist, […]
Trois
Effortless Edge: The Minimalist Cool of Trois The Label Origins Founded in 2014 and based in Los Angeles, Trois The Label emerged with a mission to create sophisticated, effortless looks that seamlessly integrate into any wardrobe. The brand focuses on designing timeless pieces that remain staples in your closet forever. With a commitment to simplicity and elegance, […]
Marella
Italian Elegance for Every Day: Marella’s Modern Femininity Origins and Founding Marella was established in 1976 in Italy as part of the Max Mara Fashion Group. Originally launched as a womenswear line within Max Mara, Marella soon evolved into a stand-alone brand that offered modern, versatile clothing for the contemporary woman. The brand gained recognition […]
Los Angeles Apparel
The Basics—But Better: Los Angeles Apparel’s Gritty Essentials Origins and Founding Los Angeles Apparel was founded in 2016 by Dov Charney, the controversial former CEO of American Apparel. After parting ways with his original company, Charney started over with a new mission: ethically manufactured basics made in downtown L.A., with complete vertical integration and transparency […]
Prada
Prada: The Pinnacle of Italian Luxury and Avant-Garde Fashion Origins and Founding Prada was established in 1913 by Mario Prada in Milan, Italy, as a luxury leather goods shop specializing in handbags, trunks, and accessories. Known for its exceptional craftsmanship and high-quality materials, the brand quickly became a favorite of the Italian elite. Prada’s global reputation soared after Mario’s granddaughter, Miuccia Prada, took over […]
Zimmermann
Zimmermann: Effortless Femininity and Modern Romance Origins and Founding Zimmermann was founded in 1991 by sisters Nicky and Simone Zimmermann in Sydney, Australia. Initially starting with a line of sophisticated swimwear, the brand quickly expanded into ready-to-wear collections that celebrate femininity, intricate detailing, and a modern sense of romance. The Zimmermann sisters brought a fresh […]
Hannah Jewett
Digital Alchemy and Sculptural Edge: Hannah Jewett’s Jewelry for the Post-Internet Age Origins and Founding Hannah Jewett launched her namesake jewelry label in 2017, emerging from New York City’s underground art and fashion scenes. With a background in sculpture and painting, Jewett transitioned into jewelry design, bringing a unique perspective that blends traditional craftsmanship with […]