Year of Ours
Sporty, Sculpted, and Made to Move: Year of Ours’ Confident Activewear Origins and Founding Year of Ours was founded in 2016 in Los Angeles by Eleanor Haycock and Alejandra Hernandez, with creative direction from designer Lily Shan. The brand was created to fill a gap in the activewear space for sporty, fashion-forward pieces designed to […]
Matteau
Minimalism by the Sea: Matteau’s Elevated Approach to Resortwear Origins and Founding Matteau was founded in 2015 by Australian sisters Ilona Hamer and Peta Heinsen. Ilona, a former fashion editor and stylist, and Peta, with a background in business, launched the brand with the goal of creating refined, timeless swimwear that would outlast seasonal trends. […]
Madhappy
Mood Over Merchandise: The Mental Health Movement of Madhappy Origins and Founding Madhappy was founded in 2017 in Los Angeles by brothers Noah and Peiman Raf and friends Mason Spector and Joshua Sitt. With a mission to create fashion that fosters mental well-being, Madhappy launched as a label rooted in optimism, transparency, and open dialogue […]
Hill House Home
Hill House Home: Where Everyday Comfort Meets Elevated Romance Origins Hill House Home was founded in 2016 by Nell Diamond in New York City. Initially launched as a luxury bedding company, the brand was born from Diamond’s passion for design and her belief that comfort and beauty should coexist in daily rituals. With a background in economics and fashion, Nell brought […]
Dôen
DÔEN: Nostalgic Femininity Rooted in California Spirit Origins DÔEN was founded in 2016 by sisters Margaret and Katherine Kleveland in Santa Barbara, California. Drawing from their backgrounds in fashion and their experiences as mothers, they envisioned a brand that celebrates womanhood through timeless, vintage-inspired designs. DÔEN emerged as a response to the lack of female-led brands in the fashion industry, aiming to create […]
The Kooples
The Kooples: Parisian Rock Meets Tailored Cool Origins The Kooples was founded in 2008 by brothers Alexandre, Laurent, and Raphaël Elicha in Paris, France. The trio, sons of the founders of Comptoir des Cotonniers, sought to blend Parisian sophistication with British rock sensibilities.The brand’s name, a play on the French pronunciation of “couples,” reflects its initial marketing strategy of featuring real-life couples […]
Salomon
Salomon: From Alpine Workshops to Global Outdoor Innovators Origins Founded in 1947 in Annecy, nestled within the French Alps, Salomon began as a small family-run workshop. François Salomon, alongside his wife Jeanne and son Georges, initially focused on producing saw blades before transitioning to crafting steel edges for skis. This pivot marked the brand’s entry into the winter sports arena, laying the groundwork […]
Alala
Alala: Elevated Athleisure for the Modern Woman Origins and Founding Alala was founded in 2014 by Denise Lee in New York City. Inspired by her active lifestyle and the need for fashion-forward activewear, Lee envisioned a brand that seamlessly blends performance functionality with sleek, city-ready style. Named after a Greek goddess who symbolizes strength and courage, Alala is dedicated to empowering women through […]
Vuori
Vuori: Performance Meets Everyday Comfort Origins and Founding Vuori was founded in 2015 by Joe Kudla in Encinitas, California, with a mission to create premium performance apparel that seamlessly blends technical functionality with everyday style. Inspired by his active lifestyle and the coastal California ethos, Kudla sought to redefine athletic wear by prioritizing versatility and comfort. The name “Vuori,” which means “mountain” in Finnish, reflects […]
Athleta
Athleta: Empowering Women Through Performance and Purpose Origins and Founding Athleta was founded in 1998 by Scott Kerslake in Petaluma, California, as a brand dedicated to providing functional and stylish activewear for women. Inspired by the growing interest in fitness and outdoor activities, Athleta aimed to fill the gap between high-performance athletic gear and fashion-forward designs. Acquired by the Gap Inc. Group in 2008, Athleta […]