Alo Yoga
Alo Yoga: The Intersection of Activewear and Everyday Luxury Origins and Founding Alo Yoga was founded in 2007 in Los Angeles, California, by Danny Harris and Marco DeGeorge, with a mission to create high-quality, performance-driven activewear that could seamlessly transition from the studio to the street. The brand name “Alo” stands for Air, Land, and Ocean, reflecting its founders’ commitment to creating clothing that inspires […]
Aritzia
Effortless Canadian Cool: Inside Aritzia’s Style Empire Origins and Founding Aritzia was founded in 1984 by Brian Hill in Vancouver, Canada. Originally launched as a boutique within his family’s department store, the brand grew into a fashion powerhouse known for curating stylish, elevated essentials. Aritzia operates as both a retailer and house of brands, offering […]
Skims
Skims: Redefining Modern Shapewear and Inclusive Fashion Origins and Founding Skims was founded in 2019 by Kim Kardashian and Jens Grede, with a mission to create innovative shapewear and inclusive essentials that cater to all body types. Frustrated by the lack of options in the market, Kardashian set out to design shapewear that offered support, comfort, and style, redefining the category with a focus […]
Love Bonito
Asian-Inspired Confidence: The Modern Wardrobe of Love, Bonito Origins and Founding Love, Bonito began in Singapore in 2010 as a blog shop called BonitoChico, created by three friends—Rachel Lim, Viola Tan, and Velda Tan. What started as a side hustle evolved into one of Asia’s leading fashion brands, with a mission to empower women through […]
Varley
Refined Performancewear: Varley’s Elevated Active Aesthetic Origins and Founding Varley was founded in 2015 by husband-and-wife duo Lara and Ben Mead, with headquarters in both London and Los Angeles. Blending the sophisticated style of London with the wellness-forward lifestyle of California, the brand was created to offer fashion-conscious women activewear that performs beautifully and looks […]
Versace
Versace: The Iconic Italian Fashion House Origins and Founding Versace, officially known as Gianni Versace S.r.l., is an Italian luxury fashion brand founded in 1978 by Gianni Versace. Born in Reggio Calabria, Italy, Gianni distinguished himself with innovative designs and a unique ability to combine classical art with contemporary fashion. His first boutique opened on Via […]
Frankies Bikinis
Frankies Bikinis: Playful Swimwear Meets Effortless Luxury Origins and Founding Frankies Bikinis was founded in 2012 by Francesca Aiello, a young entrepreneur from Malibu, California. Inspired by her coastal upbringing and a desire to create stylish yet comfortable swimwear, Aiello began designing bikinis that reflected the laid-back elegance of Malibu’s beach culture. Initially a personal project, Frankies Bikinis […]
Nyud
Elevated Neutrals, Effortlessly Done: Meet Nyud Origins and Founding Nyud was founded in 2021 in Australia by fashion entrepreneur Sarah Willcocks, who envisioned a brand focused on clean lines, neutral palettes, and effortlessly wearable separates. Inspired by the idea of elevated basics and body-contouring silhouettes, Nyud quickly positioned itself as a label that merges lounge, […]
Tory Burch
All-American with a Twist: Tory Burch’s Global Classicism Origins and Founding Tory Burch launched her namesake brand in 2004 out of her Manhattan apartment, debuting with a collection of wearable, bohemian-preppy pieces. With early support from Oprah Winfrey and a strong DTC strategy, the brand became an overnight sensation—most notably with the iconic Reva ballet […]
Repetto
En Pointe: The Timeless Elegance of Repetto Origins In 1947, Rose Repetto crafted her first pair of ballet shoes in a modest workshop near the Paris National Opera, inspired by her son, choreographer Roland Petit. Her innovative “stitch-and-return” technique provided unparalleled comfort and flexibility, quickly gaining acclaim among dancers. The brand’s prominence soared in 1956 when Brigitte […]