Madewell
Denim and Beyond: Madewell’s Cool-Girl Casual Origins and Founding Madewell was originally founded in 1937 as a workwear company, but the brand most consumers know today was relaunched by J.Crew in 2006 as a women’s denim-focused label. Under the creative lead of former J.Crew head Mickey Drexler, Madewell was reimagined as a youthful, laid-back brand […]
Ninety Percent
Ninety Percent: Ethical Fashion with a Purpose Origins Launched in 2018 in London, Ninety Percent was co-founded by Shafiq Hassan and Para Hamilton. The brand was established with a mission to revolutionize the fashion industry by prioritizing ethical practices and social responsibility. Ownership Ninety Percent operates as a privately held company, with its founders actively involved in promoting sustainable and ethical […]
Camilla
Camilla: Bohemian Luxury Born in Australia Origins Camilla was founded in 2004 by Camilla Franks in Sydney, Australia. Initially a costume designer for theater, Franks transitioned into fashion with the launch of her signature kaftans, which reflected her flair for storytelling through textiles. Inspired by her extensive travels and background in performing arts, she began designing vibrant, free-spirited garments that […]
L’Agence
L’AGENCE: Effortless Parisian Style with a Californian Edge Origins and Founding L’AGENCE was founded in 2008 in Los Angeles, California, with a vision to blend classic French elegance with the laid-back lifestyle of California. The brand was created by Jeff Rudes, the denim industry veteran and co-founder of J Brand, who sought to offer a refined, sophisticated wardrobe for modern women. From its […]
Realisation
Réalisation Par: A Celebration of Individual Style Origins and Founding Réalisation Par, often referred to simply as Réalisation, was founded in 2015 by Teale Talbot and Alexandra Spencer, two Australian creatives with backgrounds in fashion and digital media. The name “Réalisation Par,” meaning “made by” in French, reflects the brand’s ethos of creating designs that resonate with real individuals and […]
For Love & Lemons
For Love & Lemons: Whimsical Femininity with a Flirty Edge Origins and Founding For Love & Lemons was founded in 2011 by Gillian Rose Kern and Laura Hall in Los Angeles, California. Childhood best friends from Wyoming, the duo launched the brand with a vision of creating romantic, ultra-feminine clothing with a playful, rebellious twist. The brand quickly gained recognition for its signature lace dresses, […]
Mirror Palais
Ganni
Ganni: Scandinavian Cool with a Playful Twist Origins and Founding Ganni was founded in 2000 in Copenhagen, Denmark, by Frans Truelsen, initially as a cashmere-focused label. In 2009, the brand underwent a transformative relaunch under Nicolaj Reffstrup and his wife, Ditte Reffstrup, who envisioned Ganni as a modern label that embodied Scandinavian simplicity while adding a bold, playful edge. Under their leadership, Ganni quickly evolved into […]
Miaou
Miaou: Curve-Embracing Cool-Girl Aesthetic Origins Founded in 2016 by Alexia Elkaim in Los Angeles, Miaou began with the quest to create the perfect-fitting pants inspired by vintage silhouettes. The brand quickly expanded into a full ready-to-wear line, emphasizing inclusivity and body positivity. Ownership Miaou is a privately held company, with Alexia Elkaim serving as the creative director and driving force […]
Adanola
Adanola: Everyday Activewear for Modern Minimalists Origins and Founding Adanola was founded in 2015 by Josh Ridsdale and Hattie Collins in Manchester, United Kingdom, with a vision to create activewear that seamlessly transitions from workouts to everyday life. The brand’s name combines “Athletic” and “Leisure” to reflect its ethos of designing pieces that prioritize both functionality and style. Initially launched as a direct-to-consumer brand, […]