John Varvatos

Rock ’n’ Roll Tailoring: John Varvatos’ Rebel Refinement Origins and Founding John Varvatos launched his namesake label in 2000 in New York, after honing his design skills at Calvin Klein and Ralph Lauren. His debut menswear collection introduced a modern blend of rock ’n’ roll rebellion and tailored sophistication—an aesthetic that quickly made waves in […]

Cos

COS: Timeless Minimalism and Modern Essentials Origins and Founding COS (Collection of Style) was launched in 2007 by the H&M Group as a premium brand offering timeless, high-quality clothing at an accessible price point. Headquartered in London, England, COS set out to redefine minimalist fashion, blending contemporary design with functionality. Inspired by art, architecture, and modern design, COS focuses on creating wardrobe essentials that transcend trends, offering versatile […]

John Fluevog

John Fluevog: Artisanal Footwear for the Bold and Offbeat Origins John Fluevog launched his namesake brand in 1970 in Vancouver, Canada. Originally co-founding a shoe store called Fox and Fluevog, he later branched out independently, creating what would become one of the most distinctive and enduring footwear brands in North America. His mission from the […]

California Arts

California Arts: Minimalist Menswear with a West Coast Soul Origins California Arts was founded in 2022 by GT, who began the brand from his apartment in Los Angeles. Inspired by a desire to create minimalist, design-forward clothing, GT launched the label to reflect his vision of modern American sportswear.The brand quickly gained attention for its clean […]

Ottolinger

Deconstruction Meets Futurism: Ottolinger’s Artful Chaos Origins and Founding Ottolinger was founded in Berlin in 2015 by Swiss designers Christa Bösch and Cosima Gadient. The label was born out of the designers’ shared desire to disrupt traditional fashion with experimental cuts and raw, unfinished textures. Known for its rule-breaking construction and dystopian edge, Ottolinger quickly […]

APL

Where Innovation Meets Impact: APL’s Game-Changing Footwear Origins and Founding Athletic Propulsion Labs (APL) was founded in 2009 by twin brothers Adam and Ryan Goldston in Los Angeles. Their mission: to fuse performance technology with fashion-forward design. The brand gained instant attention when its original Concept 1 basketball shoe—featuring Load ‘N Launch™ technology—was banned by […]

Armani

Armani: Timeless Sophistication and Italian Elegance Origins and Founding Giorgio Armani S.p.A. was founded in 1975 by Giorgio Armani and his business partner Sergio Galeotti in Milan, Italy. The brand emerged as a revolutionary force in Italian fashion, introducing a refined, minimalist aesthetic that redefined luxury. Giorgio Armani’s early focus on soft tailoring and neutral palettes quickly became his signature, offering a modern take on traditional menswear and […]

Kule

KULE: Classic Stripes with a Playful Twist Origins Founded in 2001 by Nikki Kule, KULE began as a luxury childrenswear brand. Nikki, influenced by her parents’ fashion industry background—her father, Gene Kule, was known as the “King of Pants”—launched the brand to create high-quality, stylish clothing for children. In 2015, she shifted focus to womenswear, relaunching KULE with a line of […]

Marine Serre

Dystopian Couture: Marine Serre’s Visionary World Origins and Founding Marine Serre launched her namesake label in 2017 after winning the prestigious LVMH Prize at just 25 years old. A graduate of La Cambre in Brussels and a former designer at Balenciaga and Dior, Serre emerged with a sharply futuristic vision—melding couture craftsmanship with performancewear, upcycling, […]

Duke and Dexter

Duke + Dexter: Handcrafted British Footwear with a Contemporary Edge Origins and Founding Duke + Dexter was founded in 2014 by Archie Hewlett, a young entrepreneur from London who sought to redefine men’s footwear with a blend of traditional British craftsmanship and modern design. What started as a small collection of loafers has grown into a globally recognized brand known for […]