Outerknown

Outerknown: Laid-Back Style with a Coastal Influence Origins and Founding Outerknown was founded in 2015 by Kelly Slater, an 11-time world surfing champion, and John Moore, a designer known for his work in surf and lifestyle fashion. The brand was born out of a desire to create timeless, versatile clothinginspired by coastal living while focusing on high-quality craftsmanship. Outerknown blends California-cool aesthetics with a modern, relaxed […]

Acne Studios

Acne Studios: Scandinavian Minimalism Meets Avant-Garde Innovation Origins Founded in 1996 in Stockholm, Sweden, Acne Studios began as part of the creative collective ACNE, an acronym for “Ambition to Create Novel Expressions.” This collective encompassed various disciplines, including graphic design, film, and advertising. In 1997, co-founder Jonny Johansson designed 100 pairs of raw denim jeans featuring distinctive red stitching, which he distributed to […]

Alexander McQueen

Alexander McQueen: Dark Romanticism and Avant-Garde Mastery Origins and Founding Alexander McQueen, the iconic British luxury fashion house, was founded in 1992 by Lee Alexander McQueen, a designer celebrated for his uncompromising creativity and boundary-pushing designs. After honing his craft at Savile Row, where he mastered tailoring, McQueen brought his visionary aesthetic to the fashion world, merging dark romanticism with avant-garde innovation. The brand became […]

Christian Cowan

Glitter, Glamour, and Pop Culture: The World of Christian Cowan Origins and Founding Christian Cowan, born in Cambridge, England, launched his eponymous label in 2016 after graduating from the London College of Fashion and completing a foundation year at Central Saint Martins. His early designs caught the attention of major pop icons, setting the stage for […]

Thom Browne

The Art of Uniform: Thom Browne’s Subversive Tailoring Origins and Founding Thom Browne launched his namesake label in 2001, beginning with a made-to-measure shop in New York City’s West Village. Starting with five meticulously crafted grey suits, he reimagined classic American tailoring through a lens of conceptual minimalism and precise proportion. His first ready-to-wear menswear collection debuted […]

GH Bass

G.H. Bass & Co.: Pioneers of the Penny Loafer Origins Established in 1876 by George Henry Bass in Wilton, Maine, G.H. Bass & Co. began with a straightforward mission: “To make the best possible shoe for the purpose for which it was intended.” The company initially focused on crafting durable footwear for farmers and outdoorsmen, gaining a reputation for quality and […]

Kiel James Patrick

Coastal Preppy with Americana Charm: The World of Kiel James Patrick Origins and Founding Kiel James Patrick was founded in 2008 in Rhode Island by Kiel Patrick James and Sarah Vickers. What started as a handcrafted bracelet company inspired by coastal New England traditions quickly evolved into a full lifestyle brand offering apparel, footwear, and […]

Burberry

Burberry: The Quintessential British Luxury Brand Origins and Founding Burberry was founded in 1856 by Thomas Burberry, a 21-year-old draper’s apprentice, in Basingstoke, England. Originally established as an outerwear company, Burberry gained fame for its invention of gabardine, a weatherproof and breathable fabric that revolutionized rainwear. The brand’s functional yet elegant designs quickly became a staple for explorers, military personnel, […]

Casa Blanca

Retro Romance and Après-Sport Luxury: The World of Casablanca Origins and Founding Casablanca was founded in 2018 by French-Moroccan designer Charaf Tajer. Drawing inspiration from his dual heritage, the brand blends Parisian elegance with the vibrant spirit of Morocco. The name “Casablanca” pays homage to the city where Tajer’s parents met, encapsulating a narrative of love, culture, […]

Rowing Blazers

Rowing Blazers: A Contemporary Take on Classic Preppy Style Origins and Founding Rowing Blazers was founded in 2017 by Jack Carlson, a former U.S. national rowing team member and archaeologist. Drawing inspiration from his experience in rowing and his fascination with the traditions of collegiate and athletic blazers, Carlson sought to create a brand that celebrated the heritage of preppy […]