Hugo Boss

Tailored Power, Global Reach: Hugo Boss’ Dual Identity Origins and Founding Hugo Boss was established in 1924 in Metzingen, Germany, originally as a manufacturer of workwear and uniforms. It wasn’t until the post-war era that the brand transitioned into men’s suiting, quickly becoming a cornerstone of modern European tailoring. Today, the brand operates under two […]
Camilla

Camilla: Bohemian Luxury Born in Australia Origins Camilla was founded in 2004 by Camilla Franks in Sydney, Australia. Initially a costume designer for theater, Franks transitioned into fashion with the launch of her signature kaftans, which reflected her flair for storytelling through textiles. Inspired by her extensive travels and background in performing arts, she began designing vibrant, free-spirited garments that […]
Ann Demeulemeester

Poetic Minimalism and Subversive Romance: Ann Demeulemeester’s Enduring Legacy Origins and Founding Ann Demeulemeester launched her namesake label in 1985 in Antwerp, Belgium, alongside her husband and creative partner, Patrick Robyn. A graduate of the Royal Academy of Fine Arts and a founding member of the avant-garde collective known as the Antwerp Six, Demeulemeester quickly gained […]
Love Bonito

Asian-Inspired Confidence: The Modern Wardrobe of Love, Bonito Origins and Founding Love, Bonito began in Singapore in 2010 as a blog shop called BonitoChico, created by three friends—Rachel Lim, Viola Tan, and Velda Tan. What started as a side hustle evolved into one of Asia’s leading fashion brands, with a mission to empower women through […]
Orlebar Brown

Tailored for the Sun: The Story of Orlebar Brown Origins and Founding Orlebar Brown was founded in 2007 by Adam Brown in London. While on vacation, Brown noticed a gap in the menswear market: there were no refined swim shorts that could easily transition from the beach to a bar. Drawing inspiration from Savile Row […]
Holland Cooper

Holland Cooper: British Heritage with a Modern Edge Origins and Founding Holland Cooper was founded in 2008 by Jade Holland Cooper with the vision of creating luxury, British heritage-inspired fashion that seamlessly blends timeless craftsmanship with contemporary style. Drawing from classic equestrian and countryside aesthetics, the brand quickly gained recognition for its tailored outerwear, signature tweed pieces, and refined elegance. Holland Cooper has since expanded […]
Repetto

En Pointe: The Timeless Elegance of Repetto Origins In 1947, Rose Repetto crafted her first pair of ballet shoes in a modest workshop near the Paris National Opera, inspired by her son, choreographer Roland Petit. Her innovative “stitch-and-return” technique provided unparalleled comfort and flexibility, quickly gaining acclaim among dancers. The brand’s prominence soared in 1956 when Brigitte […]
Dolce & Gabbana

Dolce & Gabbana: The Masters of Italian Glamour Origins and Founding Dolce & Gabbana was founded in 1985 by Domenico Dolce and Stefano Gabbana in Milan, Italy. The duo, who first met while working at a fashion house, launched their eponymous label to celebrate the allure of Italian heritage, Mediterranean culture, and the sensuality of femininity. Their debut collection, showcased in 1985, established […]
Allbirds

Allbirds: The Trailblazer in Sustainable Comfort Origins and Founding Allbirds was founded in 2016 by Tim Brown, a former New Zealand soccer player, and Joey Zwillinger, an American engineer and renewable materials expert. Born from Brown’s curiosity about using merino wool to create sustainable footwear, Allbirds quickly evolved into a brand synonymous with comfort, simplicity, and environmental responsibility. Headquartered in San Francisco, […]
Same Los Angeles

Same Los Angeles: Luxe Swimwear with a Modern Edge Origins and Founding Same Los Angeles, often stylized as SAME LA, was founded by Shea Marie, a multi-talented influencer, designer, and creative force in the fashion industry. Established in 2017, the brand emerged from Shea’s vision of creating swimwear that blends luxury and versatility, designed to feel just as fashionable […]