Wilson
Heritage Meets High Tech: Wilson’s New Era of Performance Origins and Founding Founded in 1913 in Chicago, Wilson Sporting Goods is one of the most iconic American sports brands, known for shaping modern athletics—from tennis and basketball to golf and baseball. Originally focused on sporting equipment, Wilson has outfitted generations of athletes with gear and […]
Jenni Kayne
Jenni Kayne: Effortless California Living Origins Jenni Kayne founded her namesake brand in 2002 in Los Angeles, California at just 19 years old. Inspired by the relaxed yet refined style of California living, Kayne envisioned a brand that would capture the essence of West Coast minimalism through timeless, versatile pieces. Drawing from her deep appreciation for natural fabrics and simple […]
Arket
Modern Basics with Nordic Cool: Arket’s Refined Essentials Origins and Founding Arket was launched in 2017 by the H&M Group as a premium lifestyle concept focused on modern essentials, sustainability, and timeless design. Headquartered in Stockholm, Arket was created to offer high-quality fashion, accessories, and home goods in one elevated, minimalist destination inspired by Scandinavian […]
Dior
Dior: The Icon of French Elegance and Timeless Luxury Origins and Founding Christian Dior founded his eponymous fashion house in 1946 in Paris, France, with the financial backing of entrepreneur Marcel Boussac. Dior’s debut collection in 1947, famously known as the “New Look,” revolutionized post-war fashion with its emphasis on feminine silhouettes, featuring cinched waists, full skirts, and luxurious fabrics. The New Look celebrated […]
GCDS
Playful Provocation and Pop Culture Couture: The World of GCDS Origins and Founding GCDS was founded in 2015 by brothers Giuliano and Giordano Calza in Milan, Italy. Initially launched as a line of T-shirts emblazoned with bold logos, the brand quickly gained traction for its vibrant designs and irreverent approach to fashion. The acronym GCDS originally stood […]
Love Shack Fancy
LoveShackFancy: Whimsical Romance in Fashion Origins and Founding LoveShackFancy was founded in 2013 by Rebecca Hessel Cohen, a former fashion editor at Cosmopolitan. Inspired by her love of vintage treasures and a desire to create feminine, romantic designs, Hessel Cohen launched the brand with a single dress she designed for her own wedding rehearsal dinner. This piece became the foundation of LoveShackFancy’s aesthetic: ethereal, […]
Vilebrequin
Saint-Tropez to the World: Vilebrequin’s Sun-Soaked Legacy Origins and Founding Vilebrequin was born in 1971 in the sun-drenched coastal town of Saint-Tropez, France. It was the brainchild of Fred Prysquel, a photographer and motorsport enthusiast who wanted to create bold, comfortable swim shorts inspired by surfers and speedboats. He designed the first pair on a […]
Sleeper
Sleeper: Luxury Loungewear Redefined Origins Founded in 2014 by Kate Zubarieva and Asya Varetsa in Kyiv, Ukraine, Sleeper began as a niche brand offering loungewear that seamlessly transitions from home to outings. The brand gained international acclaim for its unique approach to sleepwear and daywear fusion. Ownership Sleeper is a privately held company, with its founders actively involved in the brand’s creative and strategic […]
Bobo Choses
Bobo Choses: Whimsical Wear for the Young at Heart Origins Founded in 2008 in Barcelona, Bobo Choses was the brainchild of graphic designer Adriana Esperalba. What began as a creative project to craft playful, story-driven clothing for children quickly evolved into a globally recognized brand.Operating from a converted toy factory near the Mediterranean Sea, Bobo Choses […]
A.P.C.
Parisian Cool Without the Fuss: The Quiet Power of A.P.C. Origins and Founding A.P.C. (Atelier de Production et de Création) was founded in 1987 by Tunisian-born French designer Jean Touitou. Born out of a rejection of logo-heavy, trend-driven fashion, A.P.C. carved out a space for clean, utilitarian design that valued restraint over flash. Rooted in […]