Lidee Woman
For Love & Lemons
For Love & Lemons: Whimsical Femininity with a Flirty Edge Origins and Founding For Love & Lemons was founded in 2011 by Gillian Rose Kern and Laura Hall in Los Angeles, California. Childhood best friends from Wyoming, the duo launched the brand with a vision of creating romantic, ultra-feminine clothing with a playful, rebellious twist. The brand quickly gained recognition for its signature lace dresses, […]
Jimmy Choo
Jimmy Choo: Glamour and Luxury from Head to Toe Origins Jimmy Choo was founded in 1996 by Jimmy Choo, a Malaysian-born bespoke shoemaker, and Tamara Mellon, a former accessories editor at British Vogue. Choo had already established a reputation in London’s elite fashion circles for his handcrafted shoes, which were favored by celebrities and royalty — including Princess Diana. Mellon recognized […]
Simkhai
Sensual Structure: Inside the World of Simkhai Origins and Founding Simkhai was founded in 2010 by Jonathan Simkhai in New York City. A Parsons graduate, Simkhai set out to design garments that merged architectural tailoring with a sensual, body-forward perspective. Early collections focused on elevated basics with unexpected cutouts, sleek textures, and modern femininity. The […]