Sleepwear as Style
History
Petite Plume was founded in 2015 by Emily Hikade after she left a long-career in counter-terrorism intelligence to pursue a more grounded, meaningful creative venture. She launched with children’s luxury pajamas, believing deeply in the idea of home, comfort and quality sleepwear. Over time the brand expanded to adult sizes and became stocked in major U.S. luxury retailers.
In 2025, Petite Plume celebrated its 10-year anniversary, positioning itself seriously as a family-lifestyle brand with upward growth and an expansion beyond pajamas.
Direction
From its roots in elevated nightwear for children, Petite Plume has steadily broadened its remit: menswear, womenswear, matching family sets, and branching into home / lifestyle categories. Their ethos centres on fine fabrics (e.g., premium cottons, silks), heritage detailing, and the kind of quiet luxury that underpins “sleepwear as style”. They pursue both DTC (direct-to-consumer) growth and selective wholesale in luxury stores. The brand describes its upcoming direction as expanding into home, décor, and lifestyle collaborations to build “credibility across categories”.
Famous Pieces
- The signature premium cotton pajama set (often in muted patterns like classic stripes or delicate checks) stands as a core staple.
- Elevated silk pajama sets and robes — including feather-trim versions or bold stripes — have been standout items.
- Matching family sets (adults + children) have become notable pieces for gifting and holiday imagery.
- Their children’s flannel gingham set, and Pima snug-fit cotton sets, have become recurring favourites in the brand’s line-up.
Famous Wearers
Petite Plume has gathered attention from high-profile names: celebrities such as Gwyneth Paltrow, Miranda Kerr and Kourtney Kardashian have been documented wearing the brand. In addition, the brand is popular for family holiday moments — e.g., the brand’s matching sets have surfaced in festive photography and sample-sale coverage emphasised that fact.
Collabs
Petite Plume is actively exploring collaborations as part of its growth strategy. One major push has been into the home / hospitality sphere via lifestyle partnerships, signalling collaborations that go beyond sleepwear into décor and home textile. These collabs aim at reinforcing the brand as a full lifestyle label rather than only pajamas.
Future Direction
Looking ahead, Petite Plume wants to cement its position as a luxury lifestyle brand: expanding categories beyond apparel into home furnishings, hospitality-related collections, and curated capsule collaborations. Growth in direct sales remains key, as does elevating the brand’s aesthetic to appeal beyond the niche sleepwear market. Quality, heritage textile details and family-oriented design will remain central, while the brand experiments with new categories and partnerships to increase market relevance.
Q&A
What is Petite Plume known for?
Classic pajamas with piping, soft cottons, flannel, and family-matching prints.
Does Petite Plume run true to size?
Generally yes. Women’s sets run classic. Size up if between sizes or busty.
How do the kids’ pajamas fit?
Snug for safety. If between sizes, go up one for comfort and growth.
Are the children’s styles flame resistant?
Many cotton styles rely on a snug fit per safety standards. Check each product page.
Which fabric should I choose—poplin, Pima, or flannel?
Poplin: crisp and cool. Pima: soft and silky. Flannel: warm and cozy.
Are women’s nightgowns see-through?
Light colors can be slightly sheer. Nude, seamless layers help.
Are the men’s pants long?
Inseams run standard. Taller frames may size up for extra length.
Do the pajamas shrink?
Cotton can tighten with heat. Wash cold and line dry when possible.
How do I wash Petite Plume?
Cold, gentle cycle. Tumble low or air dry. Steam to smooth.
Do the prints fade?
They hold well with cold washes and shade drying.
Is there monogramming?
Yes on select styles. Personalized items usually have longer lead times.
Does Petite Plume offer matching family sets?
Yes—women, men, kids, baby, and accessories often share prints.
Are holiday prints released every year?
Yes. Expect fresh plaids and seasonal motifs each fall.
Do the waistbands pinch?
Most use elastic with drawstrings. If sensitive, size up for ease.
Are shorts sets available?
Yes. Warm-climate and summer drops include short-sleeve/short options.
Any maternity-friendly options?
Button-front tops and elastic waists work well. Size up late in pregnancy.
Gift-friendly pieces?
Classic piped sets, nightgowns, robes, sleep masks, and matching kids’ styles.
Do they offer robes?
Yes—often in matching fabrics or coordinating solids.
Do the collars or piping itch?
Finishing feels smooth on most styles. If sensitive, pick Pima or jersey.
Good first buy?
A piped cotton-poplin set in a core stripe or plaid; add a matching kids’ pair for photos.
