Founding and Vision
AREA, founded in 2014 by designers Piotrek Panszczyk and Beckett Fogg, is a New York-based luxury fashion brand known for its bold, glamorous, and sculptural designs. The brand draws inspiration from the opulence of the 1980s, combining it with contemporary aesthetics to create statement-making pieces that celebrate individuality and self-expression. AREA’s vision is to challenge traditional notions of femininity and beauty, offering avant-garde designs that blur the lines between art and fashion. Known for its intricate craftsmanship and use of crystals, AREA has quickly become a favorite in the world of high fashion.
Design Philosophy
Bold and Sculptural
AREA’s design philosophy revolves around creating bold, sculptural pieces that demand attention. The brand is known for its use of extravagant embellishments, including crystals, metallics, and exaggerated shapes. Each collection features a mix of architectural silhouettes and intricate detailing, ensuring that the pieces are as visually striking as they are meticulously crafted. This focus on boldness and glamour ensures that AREA’s creations stand out, whether on the runway or in everyday wear.
Glamour and Individuality
AREA is committed to celebrating individuality and self-expression through fashion. The brand embraces the idea of fashion as a form of personal art, offering pieces that encourage wearers to experiment and push boundaries. By combining traditional craftsmanship with modern techniques, AREA creates garments that are both luxurious and avant-garde. The brand’s dedication to bold glamour resonates with fashion-forward individuals looking to make a statement.
Famous Pieces
Crystal Embellished Pieces
One of AREA’s most iconic features is its crystal-embellished designs. From crystal-fringed blazers to rhinestone-covered dresses, these pieces have become synonymous with the brand’s luxurious, glamorous aesthetic. The use of crystals is often exaggerated, adding drama and opulence to otherwise minimal silhouettes. These designs have caught the attention of fashion enthusiasts and celebrities alike, making them some of the brand’s most sought-after items.
Metallic Bra Tops
Another standout piece from AREA is the metallic bra top, which exemplifies the brand’s signature blend of boldness and glamour. These tops, often adorned with crystals or metallic details, are designed to be worn as statement pieces, offering a striking contrast to more traditional forms of eveningwear. The metallic bra tops are versatile, pairing easily with high-waisted skirts or tailored trousers, making them a favorite for red carpet events and fashion-forward street style.
Celebrity Endorsements
Influential Fans
AREA has garnered a strong following among celebrities and fashion influencers who appreciate the brand’s avant-garde approach to glamour. Notable figures such as Beyoncé, Kendall Jenner, Ariana Grande, and Michelle Obama have been seen wearing AREA’s pieces on red carpets, in music videos, and at high-profile events. The brand’s bold, statement-making designs resonate with those who seek to stand out in the fashion world, solidifying AREA’s presence in the luxury fashion space.
Red Carpet Presence
AREA’s presence on the red carpet is a testament to its status as a luxury brand that caters to those unafraid of making bold fashion choices. Celebrities often choose AREA for its ability to combine glamour with a modern, edgy twist. Whether it’s a crystal-covered gown or a sculptural dress, AREA’s designs are made to be noticed, making them a popular choice for red carpet events.
Product Range
Women’s Clothing
AREA’s women’s clothing collections include a wide range of items, from crystal-embellished dresses and blazers to more understated yet equally glamorous tops and trousers. The brand is known for its attention to detail, with every piece crafted to perfection. AREA’s designs often feature bold cuts, asymmetrical shapes, and elaborate embellishments that make each garment stand out.
Accessories
In addition to its clothing line, AREA also offers a selection of accessories, including crystal-encrusted belts, bags, and hairpieces. These accessories are designed to complement the brand’s clothing, adding an extra layer of glamour and sophistication to any look. AREA’s accessories are often as bold as the clothing itself, featuring oversized crystals and metallic accents that add drama to any outfit.
Custom and Couture
AREA has also ventured into the world of custom and couture, offering bespoke pieces for special occasions. The brand’s custom designs allow clients to work with AREA’s design team to create one-of-a-kind pieces that reflect their personal style and vision. These couture pieces often push the boundaries of fashion, combining intricate craftsmanship with bold, statement-making designs.
Cultural Impact
Redefining Glamour
AREA has played a significant role in redefining modern glamour by merging high fashion with avant-garde design elements. The brand’s innovative use of materials, bold silhouettes, and intricate detailing have set new standards for what it means to be glamorous in the 21st century. AREA’s emphasis on individuality and self-expression has resonated with a new generation of fashion lovers, challenging traditional notions of beauty and femininity.
Influence in Pop Culture
Some brands like Area that are featured on Style Encyclopedia are David Koma, By Far, and Lapointe.
Conclusion
AREA stands out in the fashion world for its bold designs, intricate craftsmanship, and commitment to modern glamour. Since its founding, the brand has consistently delivered avant-garde pieces that challenge traditional ideas of femininity and beauty. With its dedication to individuality and self-expression, AREA has quickly become a favorite among celebrities, influencers, and fashion-forward individuals looking to make a statement.
