Apparel That Speaks Louder: Yellow The Label’s Curve-Hugging Confidence
Origins and Founding
Yellow The Label was founded by Mary Katherine & Justin Black and began in a garage in California as a team of two newlyweds in 2019. Now they are based in Florida. And focus on the rules that every product should have two or more of these qualities: made in an ethically certified factory, made in a women-owned factory, and made with sustainable fabric.
Ownership and Leadership
YLLW operates as a privately held company led by its founders. Public records list Yellow The Label LLC in Florida. The company has traded for about five years.
Aesthetic and Design Language
The brand codes center on novelty, art, and texture. Silhouettes aim for clean impact. Color stories swing from core neutrals to punchy brights. The site positions the line across “Sets, Swim, Occasion, Active.”
Signature Pieces
Rib Knit Columns: Long, lean lines. Easy with boots or heels.
Event Minis: Square or sweetheart necklines. Secure straps. Clean hems.
Satin Midis: Bias-skimming shapes for dinners and weddings. They move, not cling.
Matching Sets: Cropped tops with column skirts or tailored pants. Fast outfits.
Corset-Inspired Tops: Light structure under blazers. Sharp seaming.
Q&A
Yellow The Label (YLLW) — Questions people ask
Is “Yellow The Label” the same as YLLW The Label?
Yes. The brand styles its name as YLLW; people say “Yellow.”
What is Yellow The Label known for?
Occasion-ready dresses, matching sets, and polished basics with a going-out edge.
Does Yellow The Label run small?
Many fitted styles feel snug. If between sizes, consider sizing up.
Are Yellow The Label dresses see-through?
Light colors can read semi-sheer. Nude, seamless layers help.
Do pieces have stretch?
Many do, especially knits and jersey. Woven styles feel firmer.
Are dresses lined?
Selected styles are. Check each product’s fabric and lining notes.
How do Yellow The Label tops fit in the bust?
Fitted cuts run close. Smocking and adjustable straps add ease.
Best first buy from Yellow The Label?
A signature mini or a matching set. Both style fast day-to-night.
Can I wear pieces to a wedding?
Yes. Choose midis or refined solids. Avoid bridal whites.
Does Yellow The Label ship internationally?
Yes. Duties and taxes may apply based on destination.
How long does shipping take?
Standard and express options exist. International takes longer than domestic.
What is the return policy like?
Returns apply to unworn items within a set window. Final-sale items don’t qualify.
Do colors match the photos?
Mostly. Expect slight variance in bright daylight or indoor warm light.
How should I wash Yellow The Label pieces?
Cold wash, gentle cycle, inside out. Hang dry to protect shape and color.
How do I care for satin-look fabrics?
Steam lightly. Avoid high heat and rough surfaces that snag.
Do styles restock?
Core colors return periodically. Seasonal tones rotate and sell through.
Where are items made?
Origin varies by style and season. Check the garment label.
Is Yellow The Label worth it?
If you want sharp, night-out silhouettes at accessible pricing—yes.
What shoes work best with minis and sets?
Strappy heels, sleek mules, or simple sneakers for daytime. Keep accessories minimal.
