Buck Mason is an American fashion brand known for its high-quality, timeless menswear. Founded in 2013 by Sasha Koehn and Erik Allen Ford, the brand emphasizes classic styles, durable materials, and American manufacturing. Buck Mason has quickly garnered a loyal following for its well-crafted basics and commitment to ethical production practices.
History
Founding and Vision
Sasha Koehn and Erik Allen Ford founded Buck Mason in 2013 in Venice, California. The brand emerged from the founders’ shared frustration with the fast fashion industry’s fleeting trends and poor quality. They envisioned a brand that would offer men classic, well-made clothing that could withstand the test of time. Initially selling their products directly to consumers online, Koehn and Ford aimed to simplify the shopping experience by focusing on a curated selection of essential items.
Early Growth and Expansion
Buck Mason started with a small collection of T-shirts and jeans, quickly gaining traction for its quality and timeless appeal. The brand’s success led to the opening of its first physical store in Los Angeles in 2015. As Buck Mason’s reputation grew, so did its product range, expanding to include outerwear, knitwear, and accessories. The brand continued to open additional stores across the United States, enhancing its physical retail presence while maintaining a strong online business.
Key Milestones
- 2013: Sasha Koehn and Erik Allen Ford launch Buck Mason in Venice, California.
- 2015: The brand opens its first physical store in Los Angeles.
- 2017: Expansion of product line to include outerwear and knitwear.
- 2019: Buck Mason opens stores in New York and other major cities.
- 2021: Introduction of a women’s collection, marking the brand’s foray into women’s fashion.
Design Philosophy
Buck Mason’s design philosophy centers on creating timeless, versatile pieces that combine classic American style with modern sensibilities. The brand focuses on high-quality materials, meticulous craftsmanship, and a minimalist aesthetic that emphasizes function and durability.
Key Characteristics
- Timeless Style: Buck Mason designs feature classic silhouettes and understated details, ensuring they remain stylish for years.
- Quality Materials: The brand uses premium fabrics such as Japanese denim and soft, durable cotton to ensure longevity and comfort.
- American Manufacturing: Committed to ethical production, Buck Mason manufactures many of its products in the United States, supporting local industries and maintaining high standards of quality.
- Attention to Detail: Every piece undergoes careful design and construction, reflecting the brand’s dedication to craftsmanship.
Product Range
Men’s Apparel
Buck Mason offers a comprehensive range of men’s clothing, including T-shirts, jeans, jackets, sweaters, and shirts. Each item is designed to be versatile and easy to mix and match, making it suitable for various occasions.
Women’s Apparel
In 2021, Buck Mason introduced a women’s collection, featuring the same commitment to quality and timeless style as its men’s line. The collection includes essentials such as tees, jeans, and outerwear.
Accessories
The brand also offers a selection of accessories, including hats, belts, and bags, designed to complement its apparel and enhance the overall look.
Cultural Impact
Commitment to Ethical Production
Buck Mason stands out for its commitment to ethical manufacturing practices. By producing many of its garments in the United States, the brand supports local craftsmanship and ensures fair labor practices. This commitment resonates with consumers increasingly concerned about the social and environmental impact of their purchases.
Media Recognition
Fashion and lifestyle publications such as GQ, Esquire, and Men’s Health have featured Buck Mason, praising its dedication to quality and timeless style. The brand’s emphasis on American manufacturing and ethical production has also garnered positive media attention.
Celebrity Endorsements
Buck Mason has attracted a number of celebrity fans, including actors like Ryan Gosling and Jason Sudeikis. Their endorsement has helped raise the brand’s profile and appeal to a wider audience.
Future Prospects
Buck Mason continues to expand its product offerings and retail presence, with plans to open more stores and further develop its women’s collection. The brand remains dedicated to its core values of quality, timeless style, and ethical production, positioning itself as a leader in the American fashion landscape.
Conclusion
Buck Mason, founded in 2013 by Sasha Koehn and Erik Allen Ford, has established itself as a trusted name in menswear by emphasizing quality, timeless design, and ethical production practices. With a growing product range and a commitment to American manufacturing, the brand continues to resonate with consumers seeking durable, stylish, and responsibly made clothing. As Buck Mason expands its offerings and reach, it maintains its focus on delivering classic American style with modern sensibility.
