Ludovic de Saint Sernin: Sensual Minimalism and Queer Expression
Origins
Ludovic de Saint Sernin launched his eponymous label in 2017 after honing his skills in embellishment at Balmain. Born in Brussels in 1991 and raised in the Ivory Coast and Paris, de Saint Sernin’s multicultural upbringing informs his design sensibility. His brand quickly gained recognition for its gender-fluid approach and sensual designs, earning nominations for the LVMH Prize in 2018 and the Woolmark Prize in 2020.
Ownership
The Ludovic de Saint Sernin brand is independently owned and operated by its founder. This autonomy allows de Saint Sernin to maintain creative control and stay true to his vision of blending luxury fashion with queer identity and expression.
Aesthetic
De Saint Sernin’s aesthetic is characterized by minimalist silhouettes, luxurious materials, and a celebration of the human form. His designs often feature elements like lace-up details, sheer fabrics, and metallic accents, creating a dialogue between vulnerability and strength. The brand challenges traditional gender norms, offering pieces that are both sensual and empowering.
Signature Pieces
- Crystal Logo Tank Top – A ribbed tank adorned with a crystal-embellished logo, symbolizing the brand’s blend of simplicity and glamour.
- Cleavage Mini Dress – A leather mini dress featuring the brand’s signature cleavage neckline and adjustable lacing straps.
- Halter Dress – A form-fitting dress made from supple stretch fabric, showcasing the brand’s focus on body-conscious design.
- Feather Top – A handcrafted piece using genuine goose feathers, reflecting the brand’s commitment to artisanal craftsmanship.
- Studded Long Sleeve Top – A jersey top accented with the studded LdSS logo, merging comfort with edgy detailing.
Legacy
In a relatively short time, Ludovic de Saint Sernin has established himself as a prominent voice in contemporary fashion.His work has been recognized for its bold exploration of identity and sexuality, resonating with a diverse audience seeking authenticity and innovation in design.
Famous Fans
De Saint Sernin’s designs have been embraced by a range of celebrities and fashion icons, including:
- Bella Hadid
- Dua Lipa
- Charli XCX
- Rachel Sennott
- Sabrina Carpenter
The Future
Looking ahead, Ludovic de Saint Sernin continues to push boundaries in fashion. His recent collaboration with Jean Paul Gaultier for a haute couture collection showcased his ability to reinterpret classic designs through a modern, queer lens.As he expands his brand, de Saint Sernin remains committed to creating pieces that celebrate individuality and challenge conventional norms.
