Minimalism with Muscle: The Frankie Shop’s Quiet Power

Origins

Founded in 2014 by Parisian journalist-turned-entrepreneur Gaëlle Drevet, The Frankie Shop began as a boutique in New York’s Lower East Side. Drevet, seeking minimalist, well-tailored pieces at accessible prices, created a brand that quickly resonated with fashion enthusiasts. The name “Frankie” was chosen for its gender-neutral appeal, reflecting the brand's commitment to inclusivity and timeless style. 

Ownership

The Frankie Shop remains privately owned, with Drevet at the helm as founder and creative director. Under her leadership, the brand has expanded internationally, opening stores in Paris and launching pop-up locations in cities like Los Angeles and Abu Dhabi. 

Aesthetic

The Frankie Shop is renowned for its minimalist yet bold aesthetic, characterized by oversized silhouettes, neutral color palettes, and a blend of masculine and feminine elements. The brand's designs emphasize structure and simplicity, offering versatile pieces that exude effortless sophistication.

Signature Pieces

• Oversized Blazers: A staple of the brand, these blazers feature strong shoulders and a relaxed fit, epitomizing The Frankie Shop's signature look.
• Padded Muscle Tees: These tops combine comfort with a sculptural silhouette, adding a modern twist to a classic basic.
• Tailored Trousers: Designed with precision, these trousers offer a sleek, versatile option for both casual and formal settings.
• Astra Shell Bomber Jacket: Known for its high-shine finish and oversized fit, this jacket has become a favorite for transitional weather. 
  

  Legacy

  In just over a decade, The Frankie Shop has established itself as a leader in contemporary fashion, celebrated for its commitment to quality, inclusivity, and timeless design. The brand's emphasis on creating a cohesive wardrobe has resonated with consumers seeking simplicity and elegance in their clothing choices. 

  Famous Fans

  The Frankie Shop's minimalist aesthetic has attracted a host of celebrity admirers, including:

• Gigi Hadid
• Rihanna
• Eva Longoria
• Jourdan Dunn
• Ciara
  

  The Future

  Looking ahead, The Frankie Shop continues to expand its global footprint, with flagship stores in major cities such as New York and Paris. The brand is also exploring new markets, including plans for expansion into London. Under Drevet's leadership, The Frankie Shop aims to redefine luxury by focusing on personalized customer experiences and sustainable practices.