Rowing Blazers

Origins and Founding

Rowing Blazers was founded in 2017 by Jack Carlson, a former U.S. national rowing team member and archaeologist. Drawing inspiration from his experience in rowing and his fascination with the traditions of collegiate and athletic blazers, Carlson sought to create a brand that celebrated the heritage of preppy style while infusing it with a playful, modern twist. Based in New York City, Rowing Blazers combines elements of classic Ivy League fashion with a rebellious, streetwear-inspired edge.

Ownership and Leadership

Jack Carlson serves as the creative director and CEO of Rowing Blazers, ensuring the brand remains true to his vision of blending tradition, irreverence, and quality craftsmanship. Carlson’s academic background, which includes writing the book Rowing Blazers, further underscores his deep connection to the brand’s ethos.

Aesthetic and Notable Pieces

Rowing Blazers’ aesthetic is a bold mix of traditional preppy style, athletic heritage, and pop culture influences. Known for its playful use of color, tongue-in-cheek references, and high-quality tailoring, the brand has redefined what it means to wear “prep” in the modern era.
Signature pieces include:

The Rowing Blazer: Crafted from heavyweight fabrics with vibrant stripes or crest motifs, this blazer is a nod to the traditions of rowing clubs while feeling fresh and contemporary.

Rugby Shirts: Color-blocked and striped designs that evoke Ivy League sportswear with a relaxed, wearable edge.

Graphic Tees and Sweaters: Featuring quirky logos, vintage-inspired graphics, or humorous slogans that blend tradition with irreverence.

Capsule Collaborations: Limited-edition releases with brands like Barbour, Seiko, and Babar the Elephant, showcasing Rowing Blazers’ ability to merge high culture with nostalgia and fun.

Accessories: From bucket hats and silk ties to socks and tote bags, these items reinforce the brand’s playful yet polished identity.
The brand frequently utilizes bold patterns, bright color blocking, and unexpected details like mismatched stripes or hidden embroidery, ensuring its pieces are as statement-making as they are timeless.

Legacy and Influence

Rowing Blazers has revitalized the preppy aesthetic, bringing it into the 21st century with a focus on inclusivity, creativity, and cultural relevance. Its approach to traditional tailoring with a twist has inspired a new wave of designers to reinterpret classic menswear and womenswear with fresh perspectives.
The brand’s celebration of heritage and craftsmanship, combined with its ability to connect with a younger, streetwear-savvy audience, has helped Rowing Blazers carve out a unique space in the contemporary fashion landscape. By blending Ivy League traditions with street culture, Rowing Blazers has challenged the exclusivity often associated with preppy fashion, making it more accessible and approachable.

Famous Fans and Cultural Impact

Rowing Blazers has attracted a devoted following among celebrities, influencers, and style enthusiasts. Fans include Timothée Chalamet, Emma Watson, Pete Davidson, and Joe Jonas, who appreciate the brand’s blend of classic tailoring and modern edge. Its pieces have appeared in major publications like GQ, Esquire, and Vogue, further cementing its cultural relevance.
The brand’s collaborations and limited-edition drops have garnered widespread attention, with many pieces selling out instantly. These partnerships, which include nods to pop culture icons like Harry Potter and NBA teams, have expanded Rowing Blazers’ reach and made it a favorite among collectors and fashion aficionados.

Redefining Preppy Style

Rowing Blazers is more than just a clothing brand—it’s a cultural movement that celebrates individuality, heritage, and fun. By reimagining preppy fashion with bold colors, modern tailoring, and playful designs, Jack Carlson has created a label that bridges the gap between tradition and innovation.
Under Carlson’s leadership, Rowing Blazers continues to thrive as a leader in the neo-prep revival, offering pieces that are both timeless and refreshingly irreverent. Whether through its iconic rowing blazers, graphic tees, or rugby shirts, the brand remains a testament to the enduring appeal of classic style reimagined for a modern audience.