Fait Par Foutch: Modern Romance with a Vintage Heart
Origins
Fait Par Foutch was founded in 2021 by designer Megan Foutch. What began as a personal project in her Santa Monica apartment quickly transformed into a full-fledged fashion label after her first design unexpectedly went viral. From those early beginnings, the brand has evolved into a polished expression of romance, femininity, and vintage-inspired elegance—crafted for the modern wearer.
Ownership
Megan Foutch remains the sole owner and creative director of the brand. She maintains a hands-on role in every part of the process, from sketching new silhouettes to overseeing fabric selection and quality control. Her personal connection to the brand ensures that each collection retains its unique charm and consistency.
Aesthetic
Fait Par Foutch blends vintage French femininity with contemporary tailoring and detail. Silhouettes are soft yet structured—think corset-inspired tops, puff sleeves, gathered skirts, and dainty buttons—while fabrics range from airy cotton voile to cozy knits. The brand often leans into nostalgic palettes like ivory, blush, noir, and soft lavender. It’s a label rooted in timeless beauty, with subtle sensuality and heirloom appeal woven into each piece.
Signature Pieces
- Colette Dress – A strapless midi dress with romantic gathering and a cinched waist.
- Edith Cardigan – A close-fitting knit cardigan trimmed with vintage-inspired lace and pearl buttons.
- Juliette Blouse – A sheer puff-sleeve blouse with soft pleats and feminine embroidery.
- Margaux Skirt – A high-rise linen A-line skirt designed for modern wear with old-world charm.
- Camille Jumpsuit – A tailored jumpsuit featuring a cinched waist, boning details, and wide-leg flow.
Legacy
Though still in its early years, Fait Par Foutch has already earned a reputation for bringing dreamy, wearable romance into the wardrobes of style-conscious women. With a focus on longevity, emotional design, and vintage detailing, the brand has carved a niche in the fashion space that celebrates individuality and quiet luxury.
Famous Fans
- Hailey Bieber
- Olivia Rodrigo
- Dua Lipa
The Future
Fait Par Foutch continues to build momentum with seasonal collections that remain true to its nostalgic DNA while pushing silhouettes forward. The brand is expanding its offerings across dresses, separates, and knitwear, while exploring broader retail partnerships and curated capsule collections. With a growing global following and a strong identity, Fait Par Foutch is poised to become a mainstay for women drawn to beauty with meaning.
