Peony

Romantic Swimwear with a Conscience: Peony’s Floral-Focused Elegance Origins and Founding Peony Swim was founded in 2012 by Rebecca Morton in Queensland, Australia—a location that continues to influence the brand’s sun-soaked, beach-to-brunch aesthetic. Named after the flower that signals the beginning of summer, Peony was launched with the intention of creating timeless swimwear that merged […]

Matteau

Minimalism by the Sea: Matteau’s Elevated Approach to Resortwear Origins and Founding Matteau was founded in 2015 by Australian sisters Ilona Hamer and Peta Heinsen. Ilona, a former fashion editor and stylist, and Peta, with a background in business, launched the brand with the goal of creating refined, timeless swimwear that would outlast seasonal trends. […]

With Harper Lu

Artful Femininity Meets Slow Fashion: With Harper Lu’s Romantic Edge Origins and Founding With Harper Lu was founded in 2019 by Melbourne-based designer Lucia Hanna, alongside her mother. What began as a love for vintage tailoring and artistic expression quickly evolved into a fashion label rooted in emotional storytelling, romantic silhouettes, and wearable art. The […]

Sir the Label

Sir the Label: Effortless Elegance Inspired by the Australian Lifestyle Origins Established in 2014 by Nikki Campbell and Sophie Coote in Sydney, Australia, Sir the Label was created to fill a gap in the market for minimal wardrobe staples that capture the spirit of the Australian lifestyle.  Ownership Sir the Label is a privately owned company, with founders Nikki Campbell and Sophie Coote […]