Love Bonito
Asian-Inspired Confidence: The Modern Wardrobe of Love, Bonito Origins and Founding Love, Bonito began in Singapore in 2010 as a blog shop called BonitoChico, created by three friends—Rachel Lim, Viola Tan, and Velda Tan. What started as a side hustle evolved into one of Asia’s leading fashion brands, with a mission to empower women through […]
Lips and Honey
Lips and Honey: California-Inspired Swimwear with a Chic Edge Origins Based in Los Angeles, Lips and Honey is a swimwear brand that captures the essence of California’s laid-back yet sophisticated lifestyle. The brand focuses on creating stylish and comfortable swimwear that empowers women to feel confident and beautiful. Ownership Lips and Honey operates as a privately held company, with a […]
Nyud
Elevated Neutrals, Effortlessly Done: Meet Nyud Origins and Founding Nyud was founded in 2021 in Australia by fashion entrepreneur Sarah Willcocks, who envisioned a brand focused on clean lines, neutral palettes, and effortlessly wearable separates. Inspired by the idea of elevated basics and body-contouring silhouettes, Nyud quickly positioned itself as a label that merges lounge, […]
The Kript
The Kript: Trend-Forward Fashion with a Global Edge Origins Established in 2014 by Adham Hatoum, The Kript began as a modest online boutique on social media platforms, aiming to make online shopping a more social and engaging experience. Originating from Beirut, Lebanon, the brand rapidly gained traction by curating and offering the latest fashion trends to a growing customer base. […]
Orelia
Orelia: Affordable Luxury with a Trend-Forward Edge Origins Established in 2007 in Brighton, UK, Orelia was created to bridge the gap between high street and designer jewelry. The brand aimed to offer affordable, trend-led pieces without compromising on quality. Ownership Orelia is a privately owned company, operating independently to maintain its unique brand identity and design ethos. Aesthetic Orelia’s aesthetic is characterized […]
Adanola
Adanola: Everyday Activewear for Modern Minimalists Origins and Founding Adanola was founded in 2015 by Josh Ridsdale and Hattie Collins in Manchester, United Kingdom, with a vision to create activewear that seamlessly transitions from workouts to everyday life. The brand’s name combines “Athletic” and “Leisure” to reflect its ethos of designing pieces that prioritize both functionality and style. Initially launched as a direct-to-consumer brand, […]
Wildfox Couture
Wildfox Couture: Nostalgic Glamour with a California Twist Origins and Founding Wildfox Couture was founded in 2007 in Los Angeles, California, by Kimberly Gordon and Emily Faulstich, childhood friends who shared a love for vintage fashion, whimsical designs, and the carefree spirit of California. Originally conceived as a graphic T-shirt brand, Wildfox quickly evolved into a full lifestyle label, offering everything […]
Eric Emanuel
Eric Emanuel: The King of Shorts and Modern Sportswear Origins Eric Emanuel launched his eponymous label in 2015, rooted in New York City’s Garment District. Initially gaining recognition for custom basketball jerseys, Emanuel transitioned into designing luxury sportswear that blends nostalgic athletic aesthetics with contemporary streetwear sensibilities. His early work paid homage to classic American sports culture, […]
Brandy Melville
Brandy Melville: The Iconic Uniform of Laid-Back Cool Origins Brandy Melville was founded in the early 1980s in Italy by Silvio Marsan and his son Stephan Marsan. The brand made its U.S. debut in 2009 with a store in Los Angeles, instantly resonating with a generation drawn to its effortlessly casual aesthetic. The name “Brandy […]
Los Angeles Apparel
The Basics—But Better: Los Angeles Apparel’s Gritty Essentials Origins and Founding Los Angeles Apparel was founded in 2016 by Dov Charney, the controversial former CEO of American Apparel. After parting ways with his original company, Charney started over with a new mission: ethically manufactured basics made in downtown L.A., with complete vertical integration and transparency […]